B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them. Read More...
View articleAccording to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...
View articleHere are some simple steps to create a customer advocacy program that will generate Passionate Advocates. Read More...
View articleIn his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...
View articleHow do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Read More...
View articleThese three statements may inspire you to rethink and re-evaluate your strategies and tactics, too. Read More...
View articleSmart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectati...
View articleIn my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Read More...
View articleThis year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...
View articleIs a video or a mobile game a better fit for your band? Read More...
View articleGreat tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Read More...
View articleThe more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's ...
View articleConsider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...
View articleIf your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Read More...
View articleWith so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from G...
View articleA joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...
View articleThe effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee. Read More...
View articleThe new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...
View articleDaina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach s...
View articleA holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Read More...
View articleInnovations include customizable interactivity, dynamic ad stitching and live streaming. Read More...
View articleIf you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Read More...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleSearch engine giant Google has discovered a more personalised way of offering advice to its countless online customers, with the announcement that it ...
View articleWhile Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Read More...
View articleGoogle wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...
View articleA new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Read More...
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