Check out this great interview set up by the team at CultureTECH, which sees Stephen O'Reilly, CMO at Shuffler.fm, an internet radio station powered b...
View articleAdobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...
View articleBuffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...
View articleIntegrating social into every marketing campaign you run can move you from a company-to-buyer marketing model to a peer-to-peer influence model. This ...
View articleIn a bid to re-assert its place within the film, TV, music and gaming markets, HMV has redesigned its main website and done away with the temporary si...
View articleIBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy conce...
View articleMarketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shar...
View articleLearn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares suc...
View articleDespite rumours that Facebook would be unveiling its new 15-second video ads in the next few months, sources now say the new format won't be rolled ou...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleAs a senior marketer, how do you plan and build team KPIs that could keep the team accountable and motivated while remaining sensitive to the Asian co...
View articleHiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Read More...
View articleTwitter has unveiled the price range for its shares when the company lists on the stock exchange. Read More...
View articleReports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...
View articleLinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...
View article#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...
View articleWhat should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers lookin...
View articleDo your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos...
View articleAs marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...
View articleSpend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid les...
View articleWhat is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Read Mor...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleWith high spirits still lingering weeks after Tokyo was rewarded the Olympics in 2020, Japan will have to find new ways to show off for guests and the...
View articleAre marketers applying gamification in their brand campaigns using it well? Read More...
View articleJetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Read More...
View articleeBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant grati...
View articleThe drinks industry is increasingly making use of online promotions and offers in a bid to push sales, as news that Pernod Ricard is to follow in riva...
View article