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View articleThe APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Read More...
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View articleA video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Read More...
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View articleOnce considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that a...
View articleHome shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a di...
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View articleLearn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Read Mor...
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View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
View articleThe customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with ...
View articleThese 3 core aspects of successful geo-targeting help PPC advertisers make best use of the data at hand to drive targeted clicks, leads and sales. Rea...
View articleHere are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Read More...
View articleFacebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleThe quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which convenie...
View articleThe National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...
View articleThe ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...
View articleFacebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more empha...
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