Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleThat is according to Marc Pritchard, Procter & Gamble's global brand building officer, who boldly announced the death of digital marketing at Dmex...
View articlePinterest has announced that it will “start experimenting with promoting certain pins from a select group of businesses” in order to make sure that “P...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleThe 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of n...
View articleWith decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...
View articleSkype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...
View articleCelebrity Intelligence, a new website aimed at marketers looking to give their brand a celebrity edge, has been launched by Centaur Media this week. R...
View articleActor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Read More...
View articleData visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Read More...
View articleSocial media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleThe initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...
View articleBump, a company that allows both iOS and Android users to share contact information and files by literally bumping their phones together, announced t...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleMediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Read More...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleIn a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...
View articleThe Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. R...
View articleFive do's and don'ts that could revive your conversion rate. Read More...
View articleChina's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Read M...
View articleSocial media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Read More...
View articleSocial media analytics firm DataSift has been chosen by Yahoo-owned Tumblr to provide insights into the 5.5 billion global interactions that take plac...
View articleThe $140-per-night establishment is offering a free overnight stay to users of the image-sharing site who have over 10,000 followers. Read More...
View articleHaving already racked up over 4 million YouTube views within just a few days, Chipotle's new online ad, part of a wider promotion surrounding its late...
View articleIt doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Read More...
View articleAt the end of the day, your website could be one of the sleekest and best looking on its surface, but if it isn't structured properly behind the scene...
View article