New Yahoo Logo Revealed
Marketing

New Yahoo Logo Revealed

13y Dave Neal

New Yahoo Logo Revealed

Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissim...

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Facebook Updates Promotion Policies
Social

Facebook Updates Promotion Policies

13y Roger Katz

Facebook Updates Promotion Policies

What does it mean for brands marketing on Facebook? Read More...

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Michelle Smith and Persuading Your Potential Customers
Analytics

Michelle Smith and Persuading Your Potential Customers

13y Bryan Eisenberg

Michelle Smith and Persuading Your Potential Custo...

We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Read More...

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Is Your SEM Focus Too Conservative? Questioning Your Winning Formula
Paid Search

Is Your SEM Focus Too Conservative? Questioning Your Winning Formula

13y Andrew Goodman

Is Your SEM Focus Too Conservative? Questioning Yo...

In the evolutionary struggle for business survival, it's vital to adapt. Read More...

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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
Marketing

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattles...

13y Gary Stein

The New Revenue Source That Would Bite You, if Rev...

No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Read More...

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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques
Paid Search

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

13y Lisa Raehsler

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techn...

When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...

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Samsung channels James Bond with new Galaxy Gear smartwatch
Acquisition

Samsung channels James Bond with new Galaxy Gear smartwatch

13y Lucy Smeddle

Samsung channels James Bond with new Galaxy Gear s...

From Q's inventions in James Bond films to the futuristic gadgets imagined in Star Trek, most of us still find the idea of an intelligent digital watc...

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A1 Challenges Loyal Fans in the A1 Games
Marketing

A1 Challenges Loyal Fans in the A1 Games

13y Lisa Lacy

A1 Challenges Loyal Fans in the A1 Games

The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...

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Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Marketing

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

13y Matt Kapko

Dish Takes Talk Boston Campaign Social With 'Twidd...

Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...

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Control the Chaos With Affiliate Partners in PPC
Search

Control the Chaos With Affiliate Partners in PPC

13y John A. Lee

Control the Chaos With Affiliate Partners in PPC

At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Read More...

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Digital Media's Social Summer
Media

Digital Media's Social Summer

13y Tessa Wegert

Digital Media's Social Summer

Social networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...

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Just How Valuable Is Your Big Data?
Analytics

Just How Valuable Is Your Big Data?

13y Neil Mason

Just How Valuable Is Your Big Data?

As people get more excited by big data, I get excited by small data. It may be small but it's powerful. Read More...

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Naver - Why Content Matters
Asia

Naver - Why Content Matters

13y Mark Kum

Naver - Why Content Matters

Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Read Mor...

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Science Students Create Testimonials in Kleenex Xperiments Challenge
Marketing

Science Students Create Testimonials in Kleenex Xperiments Challenge

13y Lisa Lacy

Science Students Create Testimonials in Kleenex Xp...

The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Read More...

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Facebook to Users: You Have Exactly 7 Days Until We Own You
Marketing

Facebook to Users: You Have Exactly 7 Days Until We Own You

13y Jessica Lee

Facebook to Users: You Have Exactly 7 Days Until W...

Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, cont...

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Analytics Gone Wild
Marketing

Analytics Gone Wild

13y Robin Neifield

Analytics Gone Wild

In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Read More...

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What Does the Future of Mobile Search Marketing Look Like?
Search

What Does the Future of Mobile Search Marketing Look Like?

13y Jeremy Hull

What Does the Future of Mobile Search Marketing Lo...

Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Read More...

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Google makes 'unexpected' decision to brand Android software with KitKat's name
Acquisition

Google makes 'unexpected' decision to brand Android software with KitKat's ...

13y Lucy Smeddle

Google makes 'unexpected' decision to brand Androi...

The search engine giant's decision to name its latest dessert-themed Android OS after a Nestle product was met with confusion by many tech commentator...

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Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Media

Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

13y Jonathan Blaugrund

Mobile vs. Mobile: Tablets Outpace Smartphones as ...

We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...

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Don't Believe a Word - Debunking the Lies That SEO Agencies Tell
Asia

Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

13y Motoko Hunt

Don't Believe a Word - Debunking the Lies That SEO...

Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Read More...

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Why Google Wants to Know About Small Websites That Aren't Ranking Well
Paid Search

Why Google Wants to Know About Small Websites That Aren't Ranking Well

13y Jennifer Slegg

Why Google Wants to Know About Small Websites That...

Do you have a small website that isn't performing as well in Google's search results as you think it should? Read More...

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Demand for digital marketers continues to intensify
Headline News

Demand for digital marketers continues to intensify

13y Lucy Smeddle

Demand for digital marketers continues to intensif...

A new report commissioned by O2 has revealed that the skills gap currently taking place in the digital marketing industry could end up costing the UK ...

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Estee Lauder Maps Nighttime Beauty Rituals
Marketing

Estee Lauder Maps Nighttime Beauty Rituals

13y Lisa Lacy

Estee Lauder Maps Nighttime Beauty Rituals

The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...

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Arch calls upon digital marketing professionals for higher apprenticeship feedback
Media

Arch calls upon digital marketing professionals for higher apprenticeship f...

13y Rebecca Horsley

Arch calls upon digital marketing professionals fo...

Apprenticeship specilalist Arch has launched a Consultation Survey on the Level 4 Diploma in Digital Marketing, and is calling upon digital marketing ...

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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Marketing

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

13y Lisa Lacy

Popeyes Celebrates Love That Chicken Month With a ...

The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...

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Getting' Jiggy With GIFs
Media

Getting' Jiggy With GIFs

13y David Toner

Getting' Jiggy With GIFs

How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...

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Everything You Need to Know About Social at #SESSF
Social

Everything You Need to Know About Social at #SESSF

13y John Lee

Everything You Need to Know About Social at #SESSF

Three things you need to know: where to go, what to do, and how to connect. Read More...

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