Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Read More...
View articleThe German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...
View articleNew research has revealed that the combined revenues of Facebook and Google equate for almost half the £6.1 billion digital ad market, with mobile adv...
View articleBryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...
View articleBrands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...
View articleUntil recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...
View articleThe Advertising Standards Authority has banned an ad on the social media site that compared Pot Noodle's Piri Piri flavour pot to photo of a model in ...
View articleIf social networks like Facebook are moving toward an awareness and advertising model, what are you doing to build actual fan engagement with your bra...
View articleAs channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
View articleThe work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Read More...
View articleTwitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Read More...
View articleBaked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Read More...
View articleBuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Read More...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleWhat is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Read More...
View articleFive tactics to focus on now that will help turn holiday browsers into buyers. Read More...
View articleMarketers spend the majority of the year prepping their best and brightest campaigns for the holiday season, so it only makes sense to anticipate not ...
View articleWe look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and imp...
View articleGoogle's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising...
View articleIn Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits ...
View articleSVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...
View articleAll too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients ...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleIs multi-screening the new buzzword? A few tips to get you started. Read More
View articleThe spirits brand is promoting Jim Beam Honey with a fictional lawsuit and assorted digital content. Read More...
View articleAgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10,...
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