Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social act...
View articleFind out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Read More...
View articleBefore you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Read Mor...
View articleThe opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us....
View articleNike's new online ad for its 'Possibilities' campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours...
View articleThe humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path a...
View articleFocus on high-quality content that helps you build an audience while improving your personal online brand. Read More...
View articleCultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next success...
View articleFacebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...
View articleThe hotel and resort brand is inviting guests to collaborate with local Four Seasons experts on Pinterest to help plan upcoming trips. Read More...
View articleTwitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the twee...
View articleBanner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Read More...
View articleSave time and improve your reporting skills with these important tips. Read More...
View articleThere's no limit to the kind of content you can incorporate into your email campaign, and no better time to amp up your emails than now. Read More...
View articleAvoid complaints, address issues, but most importantly focus on the interaction. Read More...
View articleLet's take a look at some recent stats first. Read More...
View articleTaylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleA new report by eMarketer has revealed that businesses are continuing to invest in mobile marketing, particularly search, which remains 'king of the U...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleGap's "Back to Blue" fall campaign includes an initiative that will own all of Tumblr's mobile ads for one day. Read More...
View articleTo understand the value of a given piece of content, we have to look at each stage separately. Read More...
View articleRecent dispute surrounding Marmite’s latest advert, which offers a tongue-in-cheek approach to animal rescue programmes, has finally been cleared by t...
View articleWhy database and direct marketing provide important clues on what makes an expert. Read More...
View articleIf it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resour...
View articleMastering engagement will determine whether your email program ultimately succeeds or fails. Read More...
View articleI decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...
View article