For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleIf you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall...
View articlePick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...
View articleFive books that every business reader should look into on their next beach vacation. Read More...
View articleThree approaches to get more out of Facebook. Part one in a two-part series. Read More...
View articleDinner and a movie? Facebook adds two new features to its mobile pages to make eating and watching that much easier. Read More...
View articleShooting for morning motivation and fun, the fictional mascot expands the brand’s target to millennials and includes a new website and social profiles...
View articleTaiwanese smartphone and tablet creator HTC has employed Hollywood's highest-paid actor, Robert Downey Jnr, to head its new campaign that aims to emph...
View articleUnder its campaign to promote security issues, Microsoft has claimed that Google has been reading private email conversations between Gmail users. Rea...
View articleThe brand's Undercover Color campaign introduces women to a new range of underwear and shares information about color trends. Read More...
View articleAlthough Twitter has recognised there is no set formula to how videos go viral, its UK Research team recently analysed 3 massively popular recent vide...
View articleFour industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Read More...
View articleDefine your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/...
View articleTo bring some focus to key transition areas of your marketing practice, follow these three steps to help raise the overall excellence of your programs...
View articleWhat do these "fix your email" messages say to consumers and do you need to say it at all? Read More...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
View articleGoogle has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Read More...
View articleThe Concerto Timer app delivers an augmented reality experience of Bach Inventions No. 14. Read More...
View articleBy understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themsel...
View articleThe new CNBC documentary looks at the seven-year rise of the service based around messages no longer than 140 characters. Read More...
View articleHow Facebook's new concept, story bumping, can help marketers reach consumers. Read More...
View articleDavid Cameron has asked companies and individuals to boycott the social media site, whose anonymous users drove 14-year-old Hannah Smith to commit sui...
View articleThere's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a b...
View articleLove the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already emb...
View articleAOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...
View articleThe casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Comb...
View articleDon't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...
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