Capitol Records and Fender have launched an online campaign asking Beach Boy fans to contribute a unique guitar solo for a track recently uncovered fr...
View articleFacebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Read More...
View articleThe app, which targets moms, has been downloaded 81,000 times after a soft launch in May. Read More...
View articleTwitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser ...
View articleIn a move to reach more adults and ethnic groups, The Change4Life anti-obesity marketing initiative is due to be revamped. Read More...
View articleIf we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...
View articleLuxury department store Selfridges has selected digital marketing agency STEAK to oversee its paid search and PLA activity. Read More...
View articleHow email marketers can go beyond just testing subject lines and look at other elements that might improve response. Read More...
View articleYouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Read More...
View articleShark programming for Discovery and Syfy has resulted in millions of social mentions and spurred additional digital content. Read More...
View articleFacebook releases embedded posts, which allow users to embed public status updates across the web. Read More...
View articlePinterest is adding a new feature that alerts users when prices on pinned items drop. Read More...
View articleIf you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. ...
View articleAn interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal ...
View articleIf you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure t...
View articleDr Pepper's new One of a Kind social campaign aims to draw more interest from millennials by associating itself with hip and emerging artists. Read Mo...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleTo mark its 40th birthday, Pizza Hut has united its data sets to provide a more personalised online content experience for customers. Working alongsid...
View articleThe experience includes a virtual community, Twitter Concierge and Twitter Party Suites for a “young and social” demographic. Read More...
View articleTo guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Read More...
View articleFive tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project. Read More...
View articleJust because you can measure every online thing these days, should you? Read More...
View articleGoogle+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Read More...
View articleIBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communicatio...
View articleThe app challenges fans to build a better zombie survival machine based on one of three Hyundai models. Read More...
View articleGroupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow. Read More...
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