Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleEver heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleCoca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marke...
View articleIn a move to broaden its social presence, Alamo Rent A Car has launched a campaign timed for the start of the vacation season focused around a series ...
View articleMasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city wi...
View articleAdobe has further added to its digital capabilities by announcing it will be purchasing Neolane, a company that specialises in cross-channel campaign ...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
View articleNew research by Econsultancy has revealed that a significant number of consumers prefer to purchase items on desktops rather than mobile devices. Read...
View articleBefore we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...
View articleMany social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...
View articleYou don't move people by pointing fingers. Holistic, collaborative leadership is key. Read More...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articleClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...
View articlePartnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. R...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleWhether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...
View articleA new report looking into how SMBs in the US utilise digital media has revealed that 77% are utilising social media as part of their digital platform....
View articleWhen you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinati...
View articleCompanies such as Google, Mastercard and ABC Family have demonstrated the benefits of shaping digital marketing schemes according to real-time events....
View articleData-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do i...
View articleBeing relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content...
View articleAnd suggestions on how to manage these impacts to avoid a PR disaster. Read More...
View articleThere is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleGoogle has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to thos...
View articleThe brand asks its most fervent fans to apply on its website. Read More...
View articleCheck out this great video by Edo Interactive, which features digital marketing experts discussing the future of the industry and offering advice as t...
View articleDigitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...
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