MGID's Karina Klimenko, discusses the role and importance of performance marketing, the steps brands must take to optimize the opportunity, and how it...
View articleCrobox's Nikole Wintermeier highlights nine of the most customer-centric retailers today and what defines the success of customer-centric companies? R...
View articleMike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleAs hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...
View articleMadison Logic's CEO provides three marketing predictions that won’t come true and what marketers should be focusing on instead. Read More...
View articleWith the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...
View articleSwiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...
View articleAmidst the flurry of recent data regulations, companies need to be smarter about not only what consumer data they use, but also how they use it. We sp...
View articleCustomer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, accordin...
View article60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...
View articleHere is a comprehensive guide on how to improve your strategy with influencer marketing. Read More...
View articleWordPress speed optimization is critical to higher conversion rate, SEO, and maintaining a successful online presence. Here’s how to achieve it with e...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleHow live chat, chatbots, AI and more are creating a new opportunity for luxury brands to create a better, seamless digital customer service experience...
View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleWith the Oscars just around the corner, we thought we’d get into the act as well! We want to recognize the most influential people in marketing ...
View articleNew report by WBR Insights and Valitor finds retailers across the EU are struggling with consumer personalization efforts. Read More...
View articleConvertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read More...
View articleArm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read More...
View articleDynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalizati...
View articleKenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com...
View articleMailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers...
View articleIBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...
View articleEcommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...
View articleWe spoke to SAP’s Alicia Tillman about the importance of customer experience, the changing role of the CMO and how to win back the trust of the custom...
View articleGlobal Head of Marketing at ViSenze, Cheryl Guzman Ng says 2020 will certainly be a year where brands shift their focus to the power of the consumer. ...
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