Marketers are increasingly recognizing the importance of context in helping guide consumers to the right purchasing decisions. Read More...
View articleWhile companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to th...
View articleBarely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual sharehol...
View articleOnline video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Read ...
View articleEmail seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...
View articleGoogle has reached an agreement to acquire navigation app maker Waze in a deal believed to be valued upwards of $1 billion, beating out rivals Faceboo...
View articleIt's time to understand how the various data are going to help support your various marketing objectives. Read More...
View articleEven as mobile ads begin to become richer and more engaging, efforts are underway to make them more relevant. Read More...
View articleNot you, not your colleague, but your corporate culture. Read More...
View articleIn a bid to be the loudest voice on the internet to take advantage of brand ambassador Beyonce's UK tour and promote their own online competition, @Pe...
View articleNew research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively...
View articleTake a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...
View articleNew personalised shopping service from Barclaycard could save Britons up to £2,100 per household Read More...
View articleThe big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and direct...
View articleThree methods to help site owners get over their fears of linking to third-party sites. Read More...
View articleAs Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Read More...
View articleThere are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Read More...
View articleYour website is just like a physical store. Consider these quick fixes you can implement to improve conversions. Read More...
View articleCapitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...
View articleMarin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates searc...
View articleLeading digital media companies such as Google, Facebook and Yahoo! have come under-fire after revelations surrounding the US spy programme, PRISM. Re...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleTo drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences betw...
View articleThe main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going...
View articleBy adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Rea...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Read Mo...
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