Mobile advertising updates in Asia Pacific. Read More...
View articleAdobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...
View articleAt the recent Cannes Lions 2013 event, head of video at Yahoo!, Erin McPherson, pointed out that there is still too much 'risk aversion' from brands w...
View articleThe Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Read More...
View articleBefore you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel....
View articleIt's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...
View articleWhat will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during ...
View articleBecoming a great social marketer requires the perseverance to go beyond easy metrics, the relentlessness to uncover the value social delivers to your ...
View articleWhat's next for search marketing in Asia? The timing is ripe to gain first-mover advantage. Read More...
View articleUnder the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...
View articleYahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleIn a recent 'quiet announcement', the Chief Editor of the Oxford English Dictionary, John Simpson, has legitimised the noun and verb tweet by adding i...
View articleIf you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be th...
View articleThree things to consider before tossing another coupon code or discount into your email. Read More...
View articleKer Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...
View articleThe bank's chief information officer shares his perspective on using social media for the feat. Read More...
View articleSocial media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business. Read Mor...
View articleIn a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Read More...
View articleThe information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having thi...
View articleBBC iPlayer has unveiled a cat-inspired social media strategy to increase its digital audience, because, you know, people love cats... Read More...
View articleBest-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mist...
View articleWhy LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...
View articleYou need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...
View articleIt's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us a...
View articleQuestion for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to yo...
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