WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...
View articleWith less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thou...
View articleThrough a series of videos and accompanying Facebook app, BBDO and AT&T show us exactly what's going through the minds of our pets when we're not at h...
View articleWhy you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an ema...
View articleWhile the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brand...
View articleAs mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...
View articleHow do brand marketers manage their agencies when things don't work out? Read More...
View articleA new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Read M...
View articleFacebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Read More...
View articleChina's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleBen & Jerry's new City Churned social media campaign lets people in five U.S. cities vote their own city-specific preferences for a new ice cream flav...
View articleRegardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip fo...
View articleIdentifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Read...
View articleHow can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...
View articleDoes cross-platform authentication hurt or help growth? Read More
View articleWoohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Read More...
View articleHavas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengt...
View articleSnagFilms has begun testing a new social version of its site designed to help viewers find films they like more easily and share those recommendations...
View articleGoogle gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...
View articleIf you haven't yet launched a YouTube channel or augmented the one you've got, this is definitely the time to dive in. Read More...
View articleWhat are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Read More...
View articleWhile it may seem like there's plenty of time on the calendar to get your holiday act together, the clock is ticking. Creating the foundation of your ...
View articleLet's talk about how Apple Passbook relates to today's world and what's in it for you. Read More...
View articleSalesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...
View articleThe goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital b...
View articleWhether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...
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