Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...
View articleDigital agency 360i has expanded its global footprint with the opening of an office in Toronto. Read More...
View articleFacebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Read More...
View articleZenithOptimedia's Top Thirty Global Media Owners report also reveals that the 4 internet media owners listed (Facebook, Google, Microsoft and Yahoo!) ...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleRemember: to merge your left and right lobes; that creativity without conversion equals zero; to learn the new marketing Four Ps; and to always be cle...
View articleIt's through social media that branded video content will spread, so brands should adopt a different approach to creating great branded videos that al...
View articlePlan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Read More...
View articleConsider this approach to tie your digital data to sales. Read More...
View articleArthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Read More...
View articleZyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Read More...
View articleForty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most imp...
View articleRecent problematic events surrounding companies inadvertently advertising on distasteful pages and groups on Facebook has led many to pull their ads f...
View articleFacebook is now suggesting images of 308x308 pixels to show the traditional ad in the News Feed which is a significantly larger canvas size compared t...
View articleWith proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations...
View articleWhat email marketers can learn from some of the tactics these gift brands used to drive engagement with their campaigns. Read More...
View articleMove to programmatic marketing benefits innovative agency, clients - and the bottom line. Read More...
View articleWhile high-value segments might not be huge from a session or consumer perspective, they're adding to the bottom line. Read More...
View articleI'm a firm believer that there's no such thing as a viral video, but a new web app hopes to give creatives a helping hand toward producing one. Read M...
View articleBuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with ...
View articleSelect advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising ars...
View articleAs a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as th...
View articleThere are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mob...
View articleYour greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your c...
View articleNever forget, "there's always money in the banana stand." Read More...
View articleThe best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive wa...
View articleAnd how brands can tap into this culture of sharing. Read More...
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