ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, cre...
View articleMarketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional p...
View articleConsumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...
View articleVLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...
View articleJennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment ...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleGoogle says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant da...
View articleResponsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital chann...
View articleWalmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...
View articleVideo ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Read Mo...
View articleWhy so many fail and the three "A's" of mature social strategies to succeed today. Read More...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleIt's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at th...
View articleWhen Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleWith showrooming on the rise, here are three ways retailers can fight back. Read More...
View articleIs social media a source of traffic to e-commerce sites and are these platforms capable of generating substantial purchase conversions? Read More...
View articleWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to...
View articleIf managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions. Read More...
View articleDeveloping a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Read More...
View articleBrands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital ad...
View articleDo not throw the baby out with the bath water. Do not drop everything. Do not reinstall the operating system - just reboot. Read More...
View articleTravel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through pai...
View articleIsobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...
View articleJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in a...
View articleSetting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...
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