How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Read More...
View articleMaking conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees a...
View articleLet's start by exploring what big data is used for in marketing. Read More...
View articleABC executives report that the program will help them see the overall success of their advertising efforts. Read More...
View articleJack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have...
View articleGoogle continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Read More...
View articleIf you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Read More...
View articleForecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertaint...
View articleA review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Re...
View articleStart your investigation without letting assumptions or biases affect your thoroughness. Read More...
View articlePandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers....
View articleGE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old ...
View articleThe English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Read More...
View articleYeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up...
View articleIn order to maintain its lead over main competitor Coca-Cola, Pepsi is aiming to capitalise on emerging mobile and social media marketing channels to ...
View articleChris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Read More...
View articleHow can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Read More...
View articleWhile optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...
View articleBe smart, mobile marketer: watch and learn from finance, no matter what business you're in. Read More...
View articleThree steps to building your email lists without jeopardizing your list quality or sender reputation. Read More...
View articleOld Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...
View articleYou will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask quest...
View articleThis week, Women's Health Magazine, in conjunction with Facebook, is seeking to harness the motivational power of social media with the launch of an o...
View articleThe Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...
View articleThe mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5...
View articleBloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Read Mo...
View articleYour success in social media hinges on the psychology of a social user and what motivates her action (or inaction). Read More...
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