Selling Shoppers With In-Store Tablet Video
Media

Selling Shoppers With In-Store Tablet Video

13y Justin Foster

Selling Shoppers With In-Store Tablet Video

Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Read More...

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$3.25 Million to Assess Audience Engagement
Analytics

$3.25 Million to Assess Audience Engagement

13y Jim Sterne

$3.25 Million to Assess Audience Engagement

How the Lear Center is trying to improve the quality of digital data collection and analysis for media organizations and help marketers make better-in...

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Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership
Search

Yahoo Attempts to Exit Microsoft Search Deal for Google Partnership

13y Rosalie Marshall

Yahoo Attempts to Exit Microsoft Search Deal for G...

Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Read More...

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Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields
Social

Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields

13y Rosalie Marshall

Facebook Appoints EMEA Chief Nicola Mendelsohn to ...

Mendelsohn is likely to take up her role with the social networking giant in mid-June. Read More...

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Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Asia

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

13y Adaline Lau

Macau Tourism Rolls Out WeChat Fan Acquisition Cam...

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...

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Kayak Launches First Global Ad Campaign
Ecommerce

Kayak Launches First Global Ad Campaign

13y Susan Kuchinskas

Kayak Launches First Global Ad Campaign

With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commerc...

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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
Media

YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

13y Melanie White

YouTube Reveals Leaderboard of Top 10 Most Watched...

YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than ...

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How to Benefit From the Mobile Shift in Local Search
Media

How to Benefit From the Mobile Shift in Local Search

13y Anna Bager

How to Benefit From the Mobile Shift in Local Sear...

It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Read ...

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Multi-Channel Customer Care Includes Social
Social

Multi-Channel Customer Care Includes Social

13y Dave Evans

Multi-Channel Customer Care Includes Social

The challenge with social is that it's not just an add-on: it's a culture change. Read More...

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Will Tablets Still Be Around in 5 Years?
Data insights

Will Tablets Still Be Around in 5 Years?

13y Amy Manus

Will Tablets Still Be Around in 5 Years?

Understanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience fo...

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Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message
Marketing

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

13y Melanie White

Child Abuse Ad Uses Lenticular Tech to Deliver Hid...

Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative camp...

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YouTube Adds Email Notifications for Greater Privacy
Media

YouTube Adds Email Notifications for Greater Privacy

13y Jessica Lee

YouTube Adds Email Notifications for Greater Priva...

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to ...

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Digital Marketing and the Consumer Experience
Asia

Digital Marketing and the Consumer Experience

13y Naomi Troni

Digital Marketing and the Consumer Experience

Here's why it's time to improve the consumer experience online. Read More...

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How to Be a Successful Marketer Without Being a Jerk
Marketing

How to Be a Successful Marketer Without Being a Jerk

13y Matt Kapko

How to Be a Successful Marketer Without Being a Je...

An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Read...

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Sharethrough Introduces Mobile Native Ad Platform
Media

Sharethrough Introduces Mobile Native Ad Platform

13y Mary Lisbeth D'Amico

Sharethrough Introduces Mobile Native Ad Platform

The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, ...

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KFC Solicits 'Ate the Bones' Reactions
Marketing

KFC Solicits 'Ate the Bones' Reactions

13y Lisa Lacy

KFC Solicits 'Ate the Bones' Reactions

KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Read More...

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Real-Time Bidding: Ploy or Panacea?
Media

Real-Time Bidding: Ploy or Panacea?

13y Frank Sinton

Real-Time Bidding: Ploy or Panacea?

Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space....

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Cash in on the Hidden ROI in Your Email Program
Acquisition

Cash in on the Hidden ROI in Your Email Program

13y Nathan Richter

Cash in on the Hidden ROI in Your Email Program

To get the most out of email, and allow the learnings from your email marketing to help your entire organization improve, it's important to personaliz...

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Welcome to the Squared Network
Headline News

Welcome to the Squared Network

13y rumo

Welcome to the Squared Network

Whether you’re looking for something to inspire your creativity, the latest thoughts and opinions from industry leaders or want to find an event that ...

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Inbound vs. Outbound Content
Automation

Inbound vs. Outbound Content

13y Mathew Sweezey

Inbound vs. Outbound Content

Why 70 percent of B2B buyers want content under five pages. Read More...

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Your Shopping Cart's Hidden Trap Door
B2C Email Marketing

Your Shopping Cart's Hidden Trap Door

13y Jim Davidson

Your Shopping Cart's Hidden Trap Door

Streamlining the checkout process will reduce shopping cart abandonment and increase sales, not to mention sparing you and your customer the unpleasan...

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WWF Exec: Using Social Media to Drive Earth Hour 2013
Asia

WWF Exec: Using Social Media to Drive Earth Hour 2013

13y Adaline Lau

WWF Exec: Using Social Media to Drive Earth Hour 2...

The NGO focused on a digital-first campaign leveraging social this year. Read More...

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Intel YouTube Contest Draws Record Conversion Rates
Acquisition

Intel YouTube Contest Draws Record Conversion Rates

13y Greg Jarboe

Intel YouTube Contest Draws Record Conversion Rate...

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...

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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
Ad Industry Metrics

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

13y James Dohnert

BrightRoll Allies With comScore on Enhanced Video ...

BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...

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6 Billion Hours of Video Watched on YouTube Each Month
Media

6 Billion Hours of Video Watched on YouTube Each Month

13y Greg Jarboe

6 Billion Hours of Video Watched on YouTube Each M...

With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube....

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Live From Salt Lake City, It's Domino's Pizza
Marketing

Live From Salt Lake City, It's Domino's Pizza

13y Lisa Lacy

Live From Salt Lake City, It's Domino's Pizza

The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Read More...

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Demystifying Google's Enhanced Campaigns Bid Modifiers
Search

Demystifying Google's Enhanced Campaigns Bid Modifiers

13y Jeremy Hull

Demystifying Google's Enhanced Campaigns Bid Modif...

Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Read More...

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