A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful ca...
View articleAdvertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...
View articleBasketball fans following the 2013 National Basketball Association Playoffs will now have a chance to reap rewards for their viewing loyalty. Read Mor...
View articleDavid Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketin...
View articleFacebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Faceb...
View articleSteer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Read More...
View articleHow can we maximize the power of our brand websites? Read More...
View articleBader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Read M...
View article#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Read More...
View articleTidy up your website and marketing efforts with these tips. Read More...
View articleMore and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or ...
View articleWe need to get consumers to tell us their stories. And we have to do something interesting with that data. Read More...
View articleAbout 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Read More...
View articleThe golden rule for social marketing and social games is the same. Read More...
View articleIts chief marketing officer has led the social media strategy and launched a Facebook page in February. Read More...
View articleMonthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly activ...
View articleYahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Read More...
View articleThe initiative includes 61 separate URLs. Read More...
View articleIf you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Read...
View articleMake sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Read More...
View articleA few tips from top brands on purposeful communications. Read More...
View articleThe only thing that matters is what works for your family at the time you're making the decision. Read More...
View articleLast week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...
View articleTwitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Read More...
View articleHow do you at the same time protect your reputation online and close the deal at the face-to-face meeting? Read More...
View articleProceeds will be used for product enhancements and growth, respectively. Read More...
View articleThe core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Read...
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