The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Read More...
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View articleThe curious case of the forced retirement of Google Reader. Read More...
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View articleClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings...
View articleHas search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Searc...
View articleI would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Read More...
View articleWhat if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
View articleAccording to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...
View articleThe comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and ...
View articleSince the announcement in February things have been busy at Squared Online HQ – we’ve been hard at work translating the fantastic experien...
View articleWe're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and ...
View articleHow did the San Diego Union-Tribune become a double-digit profitable newspaper? Read More...
View articleMove your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive...
View articleHow close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...
View articleConsider these factors before launching your social media contest. Read More...
View articleThe financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...
View articleThe essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. Read More...
View articleThe move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...
View articleDespite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk ...
View articleRespected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to...
View articleSome of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Read More...
View articleEarlier today, hackers compromised the Twitter account of the Associated Press (AP) sending out an erroneous tweet about an attack at the White House,...
View articleLet's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Read More...
View articleSo far, the campaign features a microsite and Facebook content, as well as a teaser video. Read More...
View articleNissan is leveraging the powers of Hollywood and social media in its latest marketing campaign. Dubbed ‘Impress with Sentra’ the interactive Facebook ...
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