If you listen properly, your data will tell you vital information about your customers and clients. Read More...
View articleAn interview with Jay Habegger, CEO of OwnerIQ, on this latest buzzword and where everyone is headed with it. Read More...
View articleIs there a better way to get the subject matter expertise out of the small business owner's head and transformed into great content on her website and...
View articleThe morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. ...
View articleSocial media marketing and SEO are attached at the hip and should always be run in tandem and concurrently. Read More...
View articleA growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence....
View articleThe web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...
View articleAdvertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Read More...
View articleTwitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iO...
View articleThe video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells a...
View articleDon't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Read More...
View articleHow do we embrace the new world without completely ushering out the old? Read More...
View articleClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why E...
View articleApp publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange....
View articleAs back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other para...
View articleGoogle reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearin...
View articleThe brand wants 60-second videos from fans highlighting what is unique about them. Read More...
View articleFacebook: please give us a much better management interface for community management and the chance to do rich media. Read More...
View articleWill the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...
View articleFor you to achieve your goals, visitors must first achieve theirs. Read More...
View articleAn SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Read More...
View articleThe music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...
View articleTwitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet. Market participants belie...
View articleGoogle's exit could be good news for competitive affiliate networks and affiliate program management companies. Read More...
View articleTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Rea...
View articleThe organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Read M...
View articleIf the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says ...
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