Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix...
View articleTewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Read More...
View articleThe platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Read More...
View articleMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...
View articleWhile the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to...
View articleBeing cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Read More...
View articleThese best practices fall into four main buckets. Read More...
View articleThe fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...
View articleAnnual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Read More...
View articleThe online apartment listing service is asking renters to submit creative videos that detail why they deserve to be crowned Roommate of the Year. Read...
View articleBranded storytelling is becoming so prevalent online that consumers are starting to look for it, and it behooves marketers to meet their expectations....
View articleMarketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...
View articleWe can only hope to create an attribution algorithm that is suggestive and directional, to create a model that helps us test theories, and to create a...
View articleCompanies that can have one-to-one conversations at scale and grow customer relationships will win. Read More...
View articleGoogle has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information th...
View articleAOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstro...
View articleCIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...
View articleWhat began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subs...
View articleClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers...
View articleWhat it is, how it works, and why it matters for marketers. Read More...
View articleWith the help of a webcam, the app challenges users to smile, wink and open their mouths on command to create sounds. Read More...
View articleFive key ways to manage your social media marketing so you can sleep at night and see social media working for you. Read More...
View articleAdobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...
View articleAll indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Read More...
View articleThe bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Read More...
View articleYou shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and us...
View articleTravelocity says that BrightEdge's new product Content Optimizer has fixed 67 percent of its search engine optimization (SEO) errors. Read More...
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