If the goal of your company is to drive in-store visits, then brand lift in intent to visit is the metric that matters and should be understood, says ...
View articleIt's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some...
View articleBrands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Read More...
View articleWhy email has changed…and must continue to do so. Read More
View articleConsumer-generated media may have flipped media buying on its head, but marketers are now in an ideal position to align their brands with this origina...
View articleThe new generation of CMOs is more data-driven than its forefathers and has a critical need for performance measurement and ROI analysis, across every...
View articleMedia planners have to become proficient in content planning and native advertising strategies. Here's why. Read More...
View articleKool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Read More...
View articleActivision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...
View articleThe promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Read More...
View articleWith partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Read More...
View articleThirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Read More...
View articleNow is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...
View articleBrands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as it...
View articleTelecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Read More...
View articleGoogle relaunches Person Finder tool allowing family and friends of Boston's tragedy to enter the name of a person they are looking for, or share info...
View articleGoogle Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, som...
View articleColgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Read More...
View articleJust as parts of our individual personalities can evolve, brands can introduce experiences that reveal more of what they're passionate about, without ...
View articleAn interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Re...
View articleMaybe it's time you looked at your site through your customers' eyes. Read More...
View articleAs the sad news of the Boston marathon bombings continues to be revealed, the power of Twitter has made sure that once again, we are at the forefront ...
View articleConsider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Read More...
View articleNo more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....
View articleAre we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleThe weight loss brand's new campaign, Get What You Really Want, targets women with humor. Read More...
View articleThe next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...
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