What Smart Marketers Need to Do to Beat the Sh*t Out of This Recession
Asia

What Smart Marketers Need to Do to Beat the Sh*t Out of This Recession

13y Mandar Marathe

What Smart Marketers Need to Do to Beat the Sh*t O...

Consider these three digital marketing strategies to tackle a slow economy. Read More...

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Online Video Has a Completion Rate of Almost 50%
Media

Online Video Has a Completion Rate of Almost 50%

13y James Dohnert

Online Video Has a Completion Rate of Almost 50%

Online video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...

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Can Native Ads Scale?
Marketing

Can Native Ads Scale?

13y Susan Kuchinskas

Can Native Ads Scale?

Can the industry move beyond hand-crafted placements to get the scale marketers need? Read More...

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Marketers React to Facebook Home With Mixed Doubts and Expectations
Social

Marketers React to Facebook Home With Mixed Doubts and Expectations

13y Matt Kapko

Marketers React to Facebook Home With Mixed Doubts...

With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Read More...

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Combating 5 Signs of Digital Hoarding Behavior
B2C Email Marketing

Combating 5 Signs of Digital Hoarding Behavior

13y Jim Davidson

Combating 5 Signs of Digital Hoarding Behavior

Five behaviors that can lead to digital hoarding and how you can overcome them. Read More...

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Cross-Platform Content Requires Cross-Platform Understanding
Media

Cross-Platform Content Requires Cross-Platform Understanding

13y Frank Sinton

Cross-Platform Content Requires Cross-Platform Und...

The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...

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Use Service as a Solution
Acquisition

Use Service as a Solution

13y Nathan Richter

Use Service as a Solution

How can companies make sure they're selecting the right tools for their organization, and that they know exactly which investments are required to get...

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How Big Data and Analytics Are Transforming In-Store Experience for Retailers
Data insights

How Big Data and Analytics Are Transforming In-Store Experience for Retaile...

13y Krishnan Parasuraman

How Big Data and Analytics Are Transforming In-Sto...

Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Read More...

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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Social

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

13y John Lee

How a Hashtag and Shiny Shoes Brought B2B Social t...

How four pairs of flashy shoes proved why successful social media campaigns are no accident. Read More...

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76% of the World's Largest SaaS Companies Use Marketing Automation
Automation

76% of the World's Largest SaaS Companies Use Marketing Automation

13y Mathew Sweezey

76% of the World's Largest SaaS Companies Use Mark...

What can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...

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VIDEO: The Evolution of the New Inbox [Email Marketing]
Email

VIDEO: The Evolution of the New Inbox [Email Marketing]

13y Melanie White

VIDEO: The Evolution of the New Inbox [Email Marke...

ClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Read M...

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Privacy Please!
Asia

Privacy Please!

13y Ohad Hecht

Privacy Please!

How will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...

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VIDEO: Live Demo With Facebook Home
Media

VIDEO: Live Demo With Facebook Home

13y Matt Kapko

VIDEO: Live Demo With Facebook Home

ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In...

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Dos Equis Proposes Cinco de Mayo Alternative
Marketing

Dos Equis Proposes Cinco de Mayo Alternative

13y Lisa Lacy

Dos Equis Proposes Cinco de Mayo Alternative

To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Read More...

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Interactive Prudential Banner Uses NYT Content to Promote New Site
Marketing

Interactive Prudential Banner Uses NYT Content to Promote New Site

13y Lisa Lacy

Interactive Prudential Banner Uses NYT Content to ...

The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Read M...

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Lost in Space?
Display Advertising

Lost in Space?

13y Larry Allen

Lost in Space?

Agencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenge...

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Realizing Agile Email Marketing: The Future of Video, Content, and Context
Email

Realizing Agile Email Marketing: The Future of Video, Content, and Context

13y David Daniels

Realizing Agile Email Marketing: The Future of Vid...

A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Re...

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Social and Digital in Japan: What's Next?
Asia

Social and Digital in Japan: What's Next?

13y Jeff Lippold

Social and Digital in Japan: What's Next?

Japanese prosumers provide insights to how the country's social digital landscape will pan out in 2013 and beyond. Read More...

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Marketo Files to Go Public With $75 Million IPO
Financial Services

Marketo Files to Go Public With $75 Million IPO

13y James Dohnert

Marketo Files to Go Public With $75 Million IPO

Some commentators say the move is a sign of the growing potential of the marketing automation software market. Read More...

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Krazy Glue Seeks Consumer Repairs for Krazy Big Fix
Marketing

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

13y Lisa Lacy

Krazy Glue Seeks Consumer Repairs for Krazy Big Fi...

The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...

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More Essentials of Marketing
Marketing

More Essentials of Marketing

13y Gary Stein

More Essentials of Marketing

Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...

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Adopting a Culture of Experimentation
Analytics

Adopting a Culture of Experimentation

13y Bryan Eisenberg

Adopting a Culture of Experimentation

To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...

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Can Quality Score Be Gamed?
Paid Search

Can Quality Score Be Gamed?

13y Andrew Goodman

Can Quality Score Be Gamed?

We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on...

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Stop, Collaborate, and Listen…Authenticity Is Key!
Media

Stop, Collaborate, and Listen…Authenticity Is Key!

13y Manuel Donayre

Stop, Collaborate, and Listen…Authenticity Is Key!

How do you, as a brand, manage your way through all the noise and clutter to make your name matter? Read More...

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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed
Media

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

13y Melanie White

VIDEO- The Value of Native Advertising With Stumbl...

ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and indust...

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Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Media

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

13y Matt Kapko

Facebook Reveals ‘Home,’ its New Mobile Digs on An...

The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more cons...

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VivaKi Study Highlights Best Ad Models for Tablets
Media

VivaKi Study Highlights Best Ad Models for Tablets

13y James Dohnert

VivaKi Study Highlights Best Ad Models for Tablets

A recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...

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