The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the incre...
View articleWPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...
View articleThe promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Read More...
View articleWhat makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Read More...
View articleBusinesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Read More...
View articleFacebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of s...
View articleSuccessful products are a company's best marketing tool. Read More...
View articleThe key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital ...
View articleGoogle has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Read More...
View articleIn late March, the HRC called on its Facebook friends to show support for same-sex marriage by updating their profile picture to a red HRC logo. Read ...
View article#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Read More...
View articleThe campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...
View articleYour brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal...
View articleLearn to see the social web with your online presence at the core. Read More...
View articleA standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are...
View articleFor every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Read More...
View articleWe need to first have a solid understanding of who our audience is and then decide how to treat them. Read More...
View articleCompanies like Granata and McDonald's are using technology to bridge the digital and physical world to bring interactive experiences to consumers. Rea...
View articleChips Ahoy deployed real time marketing to debut its digital launch in the country. Read More...
View articleClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Od...
View articleThe Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. ...
View articleWith this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Read More...
View articleAre conservatives really ready to embrace Latinos? Read More...
View articleTry one or some of these combinations in Google AdWords to find the optimal formula for small business. Read More...
View articleIf we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?...
View articleSmells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additio...
View article