The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Mark...
View articleThe initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Read More...
View articleHow many marketing tactics and programs have you constructed around encouraging social shares? Read More...
View articleIn a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Read More...
View articleThe display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...
View articleIn order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your s...
View articleWe might just see this perennial image stalwart transformed by the relentless progress of online video. Read More...
View articleBefore exploring big data, there are far more fundamental foundational steps to take. Read More...
View articleSaatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Read M...
View articleThe airline says the interactive map should make it easier to book award travel. Read More...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View articleNine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...
View articleIt's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Read More...
View articleThe key to proving our value and receiving the desired verdict is in presenting the right mix of evidence. Read More...
View articleSuccessful digital engagement in China comes down to five key points. Read More...
View articleMarin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold ...
View articleFour ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...
View articleA number of brands have created their own March Madness-style tournament challenges to engage fans this year. Read More...
View articleThe online look book has a new look: Pinterest redesigned itself to make discovery easier. Read More...
View articleYou can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a ...
View articleThe Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Read More...
View articleYes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Read More...
View articleResearch for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...
View articleLet's get one thing straight - big data isn't the answer. Read More...
View articleGoogle's latest offering aims to compete with Evernote. Read More...
View articleTwitter boasts 200 million users creating over 400 million tweets. Read More...
View articleGoogle touts success of video service. Read More
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