Denny's Pushes Bacon Menu With Baconalia Hub
Marketing

Denny's Pushes Bacon Menu With Baconalia Hub

13y Lisa Lacy

Denny's Pushes Bacon Menu With Baconalia Hub

Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Read More...

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Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engagement
Media

Marketing Relationship Management: Post-Buy Strategies to Up Consumer Engag...

13y Tessa Wegert

Marketing Relationship Management: Post-Buy Strate...

Social media affords marketers the invaluable ability to connect directly with current and potential customers. Read More...

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Are You Living in a World of 'Ones'? How Do You Get to 'Two'?
Analytics

Are You Living in a World of 'Ones'? How Do You Get to 'Two'?

13y Neil Mason

Are You Living in a World of 'Ones'? How Do You Ge...

Businesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or...

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The No. 1 Way to Get More Fans/Follows/Likes
Social

The No. 1 Way to Get More Fans/Follows/Likes

13y Krista Neher

The No. 1 Way to Get More Fans/Follows/Likes

The most obvious and easy way to get more likes for your page is to get all of your current customers to fan/follow/like you. Read More...

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Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role
Marketing

Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role

13y Alan Cutter

Do's and Don'ts for Choosing the Right Recruiter t...

Having the right recruiter, and sharing the right information, can lead to the right role with the right company. Read More...

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The Death of Audience Buy in China?
Analytics

The Death of Audience Buy in China?

13y Charlie Wang

The Death of Audience Buy in China?

CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Rea...

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Twitter Serves Up New Targeting Options for Small Brands
Social

Twitter Serves Up New Targeting Options for Small Brands

13y Matt Kapko

Twitter Serves Up New Targeting Options for Small ...

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...

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Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)
Marketing

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

13y Lisa Lacy

Friskies' GamesforCats.com Offers Branded Experien...

The site has seven free game apps with three million downloads to date. Read More...

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The Anatomy of a Successful B2B Social Marketing Campaign
Social

The Anatomy of a Successful B2B Social Marketing Campaign

13y John Lee

The Anatomy of a Successful B2B Social Marketing C...

Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Read Mo...

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Mobile Email - Metrics and Quick Wins
Media

Mobile Email - Metrics and Quick Wins

13y Melinda Krueger

Mobile Email - Metrics and Quick Wins

With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Read More...

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Capri Sun Invites Kids on Epic Adventure
Marketing

Capri Sun Invites Kids on Epic Adventure

13y Susan Kuchinskas

Capri Sun Invites Kids on Epic Adventure

The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...

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Getting to What Matters
Marketing

Getting to What Matters

13y Robin Neifield

Getting to What Matters

How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our r...

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Aligning SEO With a Company's Overall Brand Strategy
Search

Aligning SEO With a Company's Overall Brand Strategy

13y Marios Alexandrou

Aligning SEO With a Company's Overall Brand Strate...

The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how t...

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The Convergence of Experience Management and Insight
Data insights

The Convergence of Experience Management and Insight

13y Andrea Fishman

The Convergence of Experience Management and Insig...

Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...

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How to Win the Relevance Game
Email

How to Win the Relevance Game

13y Mike Hotz

How to Win the Relevance Game

Stay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Read More...

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How to Optimize Your Business Page for Google+ Local
Asia

How to Optimize Your Business Page for Google+ Local

13y Navneet Kaushal

How to Optimize Your Business Page for Google+ Loc...

While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Read More...

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Deckers' UGG Footwear Steps Into E-Commerce in China
Asia

Deckers' UGG Footwear Steps Into E-Commerce in China

13y Adaline Lau

Deckers' UGG Footwear Steps Into E-Commerce in Chi...

Deckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce mark...

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Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo
Marketing

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

13y Lisa Lacy

Grape-Nuts Leverages Hillary's Everest Climb in Fa...

The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Read More...

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Spotlight on John Gagnon, Bing Ads' Evangelist
Agency Spotlight

Spotlight on John Gagnon, Bing Ads' Evangelist

13y Melanie White

Spotlight on John Gagnon, Bing Ads' Evangelist

An interview with the Bing Ads evangelist for small businesses. Read More...

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Digitas Selects Weisman as New CEO for North America
Marketing

Digitas Selects Weisman as New CEO for North America

13y Melanie White

Digitas Selects Weisman as New CEO for North Ameri...

Digitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Read More...

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IAB Officially Unveils the SafeFrame 1.0 Specification
Marketing

IAB Officially Unveils the SafeFrame 1.0 Specification

13y James Dohnert

IAB Officially Unveils the SafeFrame 1.0 Specifica...

IAB's release aims to improve methods for the measurement of digital ad impression viewability. Read More...

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Marketers Eager for Facebook Hashtags
Social

Marketers Eager for Facebook Hashtags

13y Mary Lisbeth D'Amico

Marketers Eager for Facebook Hashtags

Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Read More...

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The Search Agency Automates SEM for SMBs
Local

The Search Agency Automates SEM for SMBs

13y Susan Kuchinskas

The Search Agency Automates SEM for SMBs

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and ma...

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NewsCred Gains $15 Million in Series B Funding
Agency Spotlight

NewsCred Gains $15 Million in Series B Funding

13y James Dohnert

NewsCred Gains $15 Million in Series B Funding

Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors. Read More...

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Latino Marketing Lessons From the Pope
Marketing

Latino Marketing Lessons From the Pope

13y Gustavo Razzetti

Latino Marketing Lessons From the Pope

When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in...

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How to Manage Multiple Digital Agencies
Asia

How to Manage Multiple Digital Agencies

13y Motoko Hunt

How to Manage Multiple Digital Agencies

Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Read More...

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SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Marketing

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

13y Melanie White

SXSW 2013: Talking Shoes and Road Trip Smileage Wi...

Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...

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