Pomp and Circumstance Mark Samsung Galaxy S4 Launch
Media

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

13y Lisa Lacy

Pomp and Circumstance Mark Samsung Galaxy S4 Launc...

Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Read More...

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The Networking Guide to SES New York 2013 #SESNY
Search

The Networking Guide to SES New York 2013 #SESNY

13y Danny Goodwin

The Networking Guide to SES New York 2013 #SESNY

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference co...

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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Marketing

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

13y Matt Kapko

Microsoft Advertising Defines the 4 Pathways to Mu...

Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...

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Old Spice Wraps Up Wild Week With Mr. Wolfdog
Marketing

Old Spice Wraps Up Wild Week With Mr. Wolfdog

13y Lisa Lacy

Old Spice Wraps Up Wild Week With Mr. Wolfdog

The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...

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Programmatic Marketing in the Age of Digital Darwinism
Display Advertising

Programmatic Marketing in the Age of Digital Darwinism

13y Julie Ginches

Programmatic Marketing in the Age of Digital Darwi...

A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of ever...

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Understand Where You've Been and What You've Done…
Local

Understand Where You've Been and What You've Done…

13y Jason Burby

Understand Where You've Been and What You've Done…

How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...

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India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
Asia

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

13y Adaline Lau

India's E-Commerce Firms Slow to Adopt Search Mark...

NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...

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SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ
Media

SXSW 2013: Albumatic Entices Austin Partygoers With Free Korean BBQ

13y Melanie White

SXSW 2013: Albumatic Entices Austin Partygoers Wit...

The new app, Albumatic, is a startup concept that lets you create photo albums in real time that your friends can contribute to. Read More...

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6 Ways to Survive a PPC Budget Sequestration
Paid Search

6 Ways to Survive a PPC Budget Sequestration

13y Kevin Lee

6 Ways to Survive a PPC Budget Sequestration

Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...

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McDonald's Shamrock Shake Inspires Fan Tile Generator
Marketing

McDonald's Shamrock Shake Inspires Fan Tile Generator

13y Lisa Lacy

McDonald's Shamrock Shake Inspires Fan Tile Genera...

McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Read More...

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How Big Is Big When You Are a Digital Magazine?
Media

How Big Is Big When You Are a Digital Magazine?

13y Jeanniey Mullen

How Big Is Big When You Are a Digital Magazine?

Use this 10-point checklist to help position yourself for large-scale growth. Read More...

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Getting Advanced With Google Tag Manager (Part 2 of 3)
Analytics

Getting Advanced With Google Tag Manager (Part 2 of 3)

13y Vinoaj Vijeyakumaar

Getting Advanced With Google Tag Manager (Part 2 o...

Bringing dynamic data to your tags with the data layer and macros Read More...

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Utilizing Social Media to Help Improve Your Local Rankings
Community Management

Utilizing Social Media to Help Improve Your Local Rankings

13y Liana Evans

Utilizing Social Media to Help Improve Your Local ...

Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Read More...

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FreeCreditScore.com to Consumers: Make a Better Commercial
Marketing

FreeCreditScore.com to Consumers: Make a Better Commercial

13y Lisa Lacy

FreeCreditScore.com to Consumers: Make a Better Co...

FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Read More...

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Old Navy Buys Into 'Brad World' on Bravo
Ecommerce

Old Navy Buys Into 'Brad World' on Bravo

13y Matt Kapko

Old Navy Buys Into 'Brad World' on Bravo

Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...

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Netflix Gets Social With U.S. Facebook Integration
Social

Netflix Gets Social With U.S. Facebook Integration

13y Lisa Lacy

Netflix Gets Social With U.S. Facebook Integration

This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Read Mor...

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What Else Are You Telling Google When You Hit the Search Button?
Search

What Else Are You Telling Google When You Hit the Search Button?

13y Jeremy Hull

What Else Are You Telling Google When You Hit the ...

Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Read More...

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Advertisers Go Beyond Blogging With Branded Magazines
Media

Advertisers Go Beyond Blogging With Branded Magazines

13y Tessa Wegert

Advertisers Go Beyond Blogging With Branded Magazi...

How will the magazine publishing industry fare now that brands are appropriating its format as their own? Read More...

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That's Oddly Homologous
Analytics

That's Oddly Homologous

13y Jim Sterne

That's Oddly Homologous

When different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for con...

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On Teamwork
Marketing

On Teamwork

13y Anna Papadopoulos

On Teamwork

Good managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with. Read...

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Don't Miss the Merits of Augmented Reality in Mobile Marketing
Asia

Don't Miss the Merits of Augmented Reality in Mobile Marketing

13y Darren Yan

Don't Miss the Merits of Augmented Reality in Mobi...

And brand owners must consider these data points before any AR deployment. Read More...

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Mobile Searchers Take Action
Media

Mobile Searchers Take Action

13y Susan Kuchinskas

Mobile Searchers Take Action

Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...

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Brands Dip Into WeChat, China's Emerging Mobile Social Platform
Asia

Brands Dip Into WeChat, China's Emerging Mobile Social Platform

13y Adaline Lau

Brands Dip Into WeChat, China's Emerging Mobile So...

More than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...

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Pinterest Adds Analytics for Verified Websites
Analytics

Pinterest Adds Analytics for Verified Websites

13y Lisa Lacy

Pinterest Adds Analytics for Verified Websites

The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Read More...

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Boxed In
Marketing

Boxed In

13y McNeal Maddox

Boxed In

How the influence of "cord-cutters" is changing television as we know it. Read More

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Incisive Media's Matt McGowan Wins 2013 Rising Stars Award
Conference Coverage

Incisive Media's Matt McGowan Wins 2013 Rising Stars Award

13y Lisa Lacy

Incisive Media's Matt McGowan Wins 2013 Rising Sta...

The award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals. Read More...

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Inside the Social Super Brain at Men's Wearhouse
Social

Inside the Social Super Brain at Men's Wearhouse

13y Jasmine Sandler

Inside the Social Super Brain at Men's Wearhouse

An interview with Joe Nolan, social media junkie and director of new media at Men's Wearhouse. Read More...

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