Learn how you and your designer should be working together to set the priorities for your landing page. Read More...
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View articleIn the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Read...
View articleFacebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Read...
View articleOver 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Read More...
View articleAdobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface tha...
View articleIn Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...
View articleThe study, from Kontagent and Econsultancy, suggests brands take time to develop a complete mobile strategy with clear objectives. Read More...
View articleTwo new developments stand to influence the way brand marketers use and measure online video ads, and both could be game-changers. Read More...
View articleFive things to make your connections meaningful and avoid losing the opportunity to connect digitally. Read More...
View articleWhile interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...
View articleUrban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...
View articleThe campaign includes a microsite and credit report promo. Read More...
View articleWe have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleHere are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Read More...
View articleShould brands that aren't part of a given TV broadcast get involved in its backchannel? Read More...
View articleTo get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or i...
View articleThree recommendations to get the best out of your site design. Read More...
View articleWhat are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing...
View articleIt is capable of increasing sales conversions consistently by 10 to 30 percent. Read More...
View articleTraackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping br...
View articleAs the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobil...
View articleThe promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Read More...
View articleGet ready to start on fresh campaigns in AdWords with these eight new goals. Read More...
View articleCross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifyi...
View articleIt's time to dive deep into how digital consumers behave, what they expect, and what engages them. Read More...
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