The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Read More...
View articleIf ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Read More...
View articleWhat happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Read More...
View articleLet me explain the differences between Weibo and WeChat from a marketer's perspective. Read More...
View articleRebel Entertainment, a two-year-old gaming company founded by former staffers of Disney's online gaming unit, has fueled growth of its flagship online...
View articleThe opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...
View articleThese two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Read More...
View articleBranded content on Pandora includes comedy show footage and a so-called mixtape. Read More...
View articleMarketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Read More...
View articleWith the number and quality of search terms declining and the growth of social sharing accelerating, 2013 is shaping up to be the year in which social...
View articleTake a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost...
View articleTint's founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Read More...
View articleAlibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...
View articleThere is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Sk...
View articleAfter a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minut...
View articleSitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Read ...
View articleThe site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as ...
View articleA look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Read More...
View articleThe possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...
View articleCombine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particula...
View articleThe top five takeaways from the Mobile World Congress and how to make sure the magazine industry doesn't just remain relevant in technology, but also ...
View articleAs 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Read More...
View articleFacebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...
View articleGoogle this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect ...
View articleThe company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Read M...
View articleZumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate fo...
View articleLead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...
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