In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...
View articleBrands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Read More...
View articleLondon, 25th February – Today Google announced a partnership with e-learning experts Home Learning College to launch an online version of Squared, an ...
View articleIt's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within you...
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View articleSearch marketers are already using Google AdWords to buy Qihoo ads in China. Read More...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleAs thought leaders, industry innovators, social gurus, digital marketers and more, gathered to discuss trends and developments at Social Media Week Ne...
View articleAimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tact...
View articleIt's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how yo...
View article"It's a friendly place you can go and hang out": NWF'S Danielle Brigida shares how the 77-year-old conservation group got social. Read More...
View articleThree key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accomm...
View articleAs Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...
View articleYes! And here are four considerations of how and when. Read More...
View articleUnlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...
View articleConsider these approaches to improve your online media relations. Read More...
View articlePeople who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Read More...
View articleOliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Read More...
View articleChairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice pr...
View articleIn this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Read More...
View articleMicrosoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...
View articleBrands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...
View articleTwitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...
View articleAs retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the RO...
View articleConsumers have come to expect a lot from today's digital ads. It befits advertisers to do all they can to ensure that their messages leave an impressi...
View articleThe rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...
View articleSeven pointers for making the best of your video interview. Read More...
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