Take a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...
View articleThree ways to prepare and flourish in a mobile world. Read More
View articleHow often do you start with a clean slate and rebuild your model because the variables themselves have changed? Read More...
View articleFive red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...
View articleThis buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...
View articleRoughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Oo...
View articleWireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleIf you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...
View articleAn email-centric big data strategy will help your brand communicate more effectively over the long haul. Read More...
View articleThe company says the platform will help developers make apps "more social." Read More...
View articleThe campaign seeks to encourage consumers to sample non-pizza menu items. Read More...
View articleThree female entrepreneurs share their secrets to business success with Google+. Read More...
View articleIs responsive web design the definitive answer for delivering a seamless user experience across devices? Read More...
View articleA look at the four key benefits of a closed-loop attribution system. Read More...
View articleTBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...
View articleOur job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...
View articleGeneral Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...
View articleAccording to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can...
View articleIf mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...
View articlePeople don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Re...
View articleWe can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways. Read More...
View articleThree real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. R...
View articleA deep dive into Adobe's Metrics not Myths campaign. Read More...
View articleThe social buzz relating to Oscars night reached an all time high this year with a recorded 66.5 million interactions on Facebook between the time the...
View articleVisa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...
View articleSprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...
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