Tips and Tricks to a Great Video Interview
Marketing

Tips and Tricks to a Great Video Interview

14y Alan Cutter

Tips and Tricks to a Great Video Interview

Seven pointers for making the best of your video interview. Read More...

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3 Best Practices for WeChat Marketing
Asia

3 Best Practices for WeChat Marketing

14y Rudi Leung

3 Best Practices for WeChat Marketing

Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...

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MMA Appoints New Members to Board of Directors
Media

MMA Appoints New Members to Board of Directors

14y Melanie White

MMA Appoints New Members to Board of Directors

The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nom...

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Automica Merges With Manual Link Building
Marketing

Automica Merges With Manual Link Building

14y Lisa Lacy

Automica Merges With Manual Link Building

The combined company creates one of the largest providers of link-building services in the U.K. Read More...

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How Rally APAC Convinces Brands to Invest in Social Marketing
Asia

How Rally APAC Convinces Brands to Invest in Social Marketing

14y Adaline Lau

How Rally APAC Convinces Brands to Invest in Socia...

Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...

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Facebook Exchange Proves Its Mettle: Adobe
Data insights

Facebook Exchange Proves Its Mettle: Adobe

14y Susan Kuchinskas

Facebook Exchange Proves Its Mettle: Adobe

With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...

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SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets
Search

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallet...

14y Andy Betts

SES London: Creative Content Marketing: Winning He...

The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing stra...

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Will Marin's IPO Let It Buy an Ad Server?
Marketing

Will Marin's IPO Let It Buy an Ad Server?

14y Susan Kuchinskas

Will Marin's IPO Let It Buy an Ad Server?

Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Read More...

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Mobile Email Marketing Essentials for 2013
Email

Mobile Email Marketing Essentials for 2013

14y Mike Hotz

Mobile Email Marketing Essentials for 2013

Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continu...

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Big Data Won't Fix Bad Planning
Data insights

Big Data Won't Fix Bad Planning

14y Andrea Fishman

Big Data Won't Fix Bad Planning

Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...

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Beyond Permission: On-Demand Marketing
Media

Beyond Permission: On-Demand Marketing

14y Melinda Krueger

Beyond Permission: On-Demand Marketing

With just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...

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Keep an Eye on Brand Keyword Performance
Search

Keep an Eye on Brand Keyword Performance

14y Marios Alexandrou

Keep an Eye on Brand Keyword Performance

Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Read More...

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BlueGlass Acquires Idealizer and Secures European Hub
Marketing

BlueGlass Acquires Idealizer and Secures European Hub

14y Melanie White

BlueGlass Acquires Idealizer and Secures European ...

Tampa- based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the ...

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Take Control of Tagging With Google Tag Manager (Part 1 of 3)
Analytics

Take Control of Tagging With Google Tag Manager (Part 1 of 3)

14y Vinoaj Vijeyakumaar

Take Control of Tagging With Google Tag Manager (P...

Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Read More...

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SES London Keynote: Evolving Web Requires Context, Identity
Conference Coverage

SES London Keynote: Evolving Web Requires Context, Identity

14y Lisa Lacy

SES London Keynote: Evolving Web Requires Context,...

Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user,...

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Toyota Test Drives Ad Unit on Weather Channel App
Media

Toyota Test Drives Ad Unit on Weather Channel App

14y Susan Kuchinskas

Toyota Test Drives Ad Unit on Weather Channel App

The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...

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Target Sponsors Lyric-Writing Promo to Push Exclusive Album
Marketing

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

14y Lisa Lacy

Target Sponsors Lyric-Writing Promo to Push Exclus...

Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...

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Not So 'Social' Media
Social

Not So 'Social' Media

14y Jasmine Sandler

Not So 'Social' Media

Social interactivity via technology is how people are communicating and prefer to do business. So what does this mean to business relationships and wh...

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Bringing Local Relevance to Social
Local

Bringing Local Relevance to Social

14y Robin Neifield

Bringing Local Relevance to Social

There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...

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Don't Just Check the Box on Content
Media

Don't Just Check the Box on Content

14y Kristin Kovner

Don't Just Check the Box on Content

Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Read More...

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Lightbox Pop-Overs: A Love-Hate Relationship
Acquisition

Lightbox Pop-Overs: A Love-Hate Relationship

14y Tim Ash

Lightbox Pop-Overs: A Love-Hate Relationship

Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Read Mo...

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Hello Facebook Graph Search, Goodbye Google?
Asia

Hello Facebook Graph Search, Goodbye Google?

14y Lydia Ng

Hello Facebook Graph Search, Goodbye Google?

As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Read More...

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Brandwatch Tool Tracks Oscar Frontrunners
Analytics

Brandwatch Tool Tracks Oscar Frontrunners

14y Lisa Lacy

Brandwatch Tool Tracks Oscar Frontrunners

The Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...

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2013: The Year of the Touchscreen PC
Display Advertising

2013: The Year of the Touchscreen PC

14y Joe Apprendi

2013: The Year of the Touchscreen PC

We need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Read More...

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Choosing a Benchmark for Your Email Marketing Efforts
Email

Choosing a Benchmark for Your Email Marketing Efforts

14y Jeanne Jennings

Choosing a Benchmark for Your Email Marketing Effo...

A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Read More...

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Is Programmatic Premium?
Media

Is Programmatic Premium?

14y Chris O'Hara

Is Programmatic Premium?

Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Read More...

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Changi Airport Taps the Power of Photo-Sharing via Instagram
Asia

Changi Airport Taps the Power of Photo-Sharing via Instagram

14y Adaline Lau

Changi Airport Taps the Power of Photo-Sharing via...

In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...

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