When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-frien...
View articleGoogle+ is establishing itself as the mainstream social network for brands with a 9,400 percent increase in users since last year, according to a repo...
View articleThis year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Read More...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleTV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home ca...
View articleMake sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Read More...
View articleHow do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...
View articleAll business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. ...
View articleIn China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...
View articleFresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...
View articleThe platform allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit. Read More...
View articleAbout 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by E...
View articleClearly Twitter gets it: TV is here to stay. Part two in a two-part series. Read More...
View articleWith the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...
View articleSeveral new predictions on the mobile industry and why we may finally have come to the year of mobile. Read More...
View articleAn interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified ...
View articleConsider these five suggestions to manage this paradigm shift within the agency. Read More...
View articleMarket participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yaho...
View articleCathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleAfter its Super Bowl Twitter victory, Oreo has focused its attention on a Cookie vs. Creme debate. Read More...
View articleAs consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent jo...
View articleLet's get back to basics and start thinking of brands and marketing tactics as integrated, simple, and holistic. Read More...
View articleThree things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...
View articleFacebook has really pulled out the big guns to make Google shudder. As a marketer, consider these tips to optimize your page for Graph Search. Read Mo...
View articlePublicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered ...
View articleBoth love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and i...
View article