Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers ...
View articleComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home device...
View articleCompanies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Read More...
View articleYou must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influ...
View articleIs this hourly pricing model right for today's digital media agency? Read More...
View articleTo make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Read More...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articleConsider these pointers to avoid a social media crisis. Read More...
View articleTwitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sourc...
View articleAmsterdam-based Keesing Games has launched an online social version of the classic board game Stratego through a website, Facebook page and paid iPad ...
View articleBudweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Read More...
View articlePPC won't make you taller and five other myths about PPC advertising. Read More...
View articleGreat content in the right context should be the foundation of our content marketing strategies. Read More...
View articleA pioneer in social media has passed on. But he leaves a social legacy. Read More...
View articleWhat does gamification mean for customer relationships? Read More...
View articleInternet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working close...
View articleAdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how...
View articleA new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find ...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleBy looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleIt's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Read ...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleThe FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
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