Rio SEO Launches Social Media Marketing Suite
Search

Rio SEO Launches Social Media Marketing Suite

13y Melanie White

Rio SEO Launches Social Media Marketing Suite

Software tool provider, Rio SEO, has launched a suite of social media marketing products to complement their existing automation tools. Read More...

View article
Twitter: Government User Data Requests Grow, 81% From U.S.
Social

Twitter: Government User Data Requests Grow, 81% From U.S.

13y James Dohnert

Twitter: Government User Data Requests Grow, 81% F...

Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half when world g...

View article
Strider Reaches New Audience Via Mothering.com
Marketing

Strider Reaches New Audience Via Mothering.com

13y Mary Lisbeth D'Amico

Strider Reaches New Audience Via Mothering.com

"If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance b...

View article
MMA and IAB Release Mobile Phone Creative Guidelines
Media

MMA and IAB Release Mobile Phone Creative Guidelines

13y James Dohnert

MMA and IAB Release Mobile Phone Creative Guidelin...

The Mobile Marketing Association and the Interactive Advertising Bureau have unveiled the Mobile Phone Creative Guidelines for public comment. Read Mo...

View article
Gillette Wants Americans to Kiss and Tell
Marketing

Gillette Wants Americans to Kiss and Tell

13y Lisa Lacy

Gillette Wants Americans to Kiss and Tell

Gillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...

View article
Why Latinos Are Leading Retail Trends
Marketing

Why Latinos Are Leading Retail Trends

13y Gustavo Razzetti

Why Latinos Are Leading Retail Trends

Five ways to market to Latino social shoppers. Read More...

View article
Tumblr - Untapped Marketing Goldmine
Social

Tumblr - Untapped Marketing Goldmine

13y Ekaterina Walter

Tumblr - Untapped Marketing Goldmine

A look at how small businesses are using Tumblr as a marketing and promotion tool. Read More...

View article
The Digital Agency of the Future
Asia

The Digital Agency of the Future

13y Vincent Teo

The Digital Agency of the Future

Agencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...

View article
Agency Profile: Performance Is Key for Convurgency
Marketing

Agency Profile: Performance Is Key for Convurgency

13y Melanie White

Agency Profile: Performance Is Key for Convurgency

"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has ...

View article
More Consumers Order Food Online Using a Smartphone or Tablet
Audience

More Consumers Order Food Online Using a Smartphone or Tablet

13y James Dohnert

More Consumers Order Food Online Using a Smartphon...

About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...

View article
USA Network Asks Suits Fans for Cines
Marketing

USA Network Asks Suits Fans for Cines

13y Lisa Lacy

USA Network Asks Suits Fans for Cines

The network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Read More...

View article
IBM Makes Signet Sites Shine
Marketing

IBM Makes Signet Sites Shine

13y Susan Kuchinskas

IBM Makes Signet Sites Shine

IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...

View article
Graph Search: Facebook's Final Destination?
Search

Graph Search: Facebook's Final Destination?

13y Chris Copeland

Graph Search: Facebook's Final Destination?

For Graph Search to work, several factors need to change in Facebook's favor. Read More...

View article
Becoming Great at Marketing Automation
Automation

Becoming Great at Marketing Automation

13y Stacie Levy

Becoming Great at Marketing Automation

This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals. Read More...

View article
Shazam: Connecting TV and Digital Like Never Before - Part 2
Asia

Shazam: Connecting TV and Digital Like Never Before - Part 2

13y Simon Small

Shazam: Connecting TV and Digital Like Never Befor...

Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...

View article
2013 Digital Media Buying Trends in China
Asia

2013 Digital Media Buying Trends in China

13y Charlie Wang

2013 Digital Media Buying Trends in China

Six trends media planners and brand marketers should consider for the year. Read More...

View article
Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Email

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

13y Matt Kapko

Inbox Zero Goals Aside, Email Is Still the Top Dig...

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...

View article
Ooyala Lets ESPN Embed Video in Tweets
Media

Ooyala Lets ESPN Embed Video in Tweets

13y Susan Kuchinskas

Ooyala Lets ESPN Embed Video in Tweets

Ooyala has showed off its Twitter Video Card solution with a campaign from ESPN. Ooyala provides a platform for online video management, publishing, a...

View article
The 614 Group Names 2 Executives to Lead Efforts in Europe
Data insights

The 614 Group Names 2 Executives to Lead Efforts in Europe

13y James Dohnert

The 614 Group Names 2 Executives to Lead Efforts i...

The 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Read More...

View article
13 New Sessions Added to SES New York 2013
Marketing

13 New Sessions Added to SES New York 2013

13y Danny Goodwin

13 New Sessions Added to SES New York 2013

With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be ...

View article
Apple Earnings Highlight Deeper Shift to Mobile
Media

Apple Earnings Highlight Deeper Shift to Mobile

13y Matt Kapko

Apple Earnings Highlight Deeper Shift to Mobile

Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...

View article
The Key to Branded Apps Is to Uncover Their Consumer Utility
Media

The Key to Branded Apps Is to Uncover Their Consumer Utility

13y James Dohnert

The Key to Branded Apps Is to Uncover Their Consum...

To get the most out of an app, brands must discover how they can be most useful to their consumers, according to a panel of experts who spoke this yea...

View article
Why You Won't Crush It This Year!
Analytics

Why You Won't Crush It This Year!

13y Bryan Eisenberg

Why You Won't Crush It This Year!

But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, ...

View article
TV Everywhere! (Just No Ads)
Marketing

TV Everywhere! (Just No Ads)

13y Gary Stein

TV Everywhere! (Just No Ads)

Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Read More...

View article
5 Content Marketing Trends for 2013 You Haven't Heard Yet
Media

5 Content Marketing Trends for 2013 You Haven't Heard Yet

13y Mary Gail Pezzimenti

5 Content Marketing Trends for 2013 You Haven't He...

Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. Read More...

View article
Shazam: Connecting TV and Digital Like Never Before - Part 1
Asia

Shazam: Connecting TV and Digital Like Never Before - Part 1

13y Simon Small

Shazam: Connecting TV and Digital Like Never Befor...

While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Read More...

View article
2013 is The Year Mobile Becomes a Mainstream Media Channel
Asia

2013 is The Year Mobile Becomes a Mainstream Media Channel

13y Darren Yan

2013 is The Year Mobile Becomes a Mainstream Media...

3 developments in the mobile ecosystem that will have an impact on marketers. Read More...

View article
1 351 352 353 354 355 1,702