The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...
View articleThe men's care brand has teamed up with Buzz Aldrin to promote a new scent and offer an opportunity for space travel. Read More...
View articleIf the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...
View articleCustomers now need to find reasons to engage with their devices, and editors must create high-quality curated content. Read More...
View articleGroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...
View articleThe Indianapolis Motor Speedway, the home of the Indy 500, has partnered with social media platform Venueseen for an Instagram-based promotion. Read M...
View articleMarketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...
View articleHow social media and mobile are reshaping information distribution. Read More...
View articleAs we enter a new year, what are we hoping to create in the world? How would we like to be remembered? Read More...
View articleThe time has come where we have to define intellectual private property. Read More...
View articleRemember that Twitter is a unique marketing ecosystem; it warrants a strategy that's as distinctive as the site itself. Read More...
View articleCES, the world's biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Read More...
View articleWith no immediate plans to bring Graph Search to mobile, a channel where most Facebook users already access the site today, Facebook is continuing wit...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleIn this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...
View articleIt's time to start improving mobile ad interaction metrics, particularly doing more to filter out accidental and non-human interactions. Read More...
View articleFive ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Read More...
View articleThe four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Read More...
View articleConsider these six ways to more effective email marketing. Read More...
View articleNow that Facebook has amassed more than a billion users, the social pioneer is bringing natural, real-time search functionality to its platform. Faceb...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
View articleHunter's Together Through Any Weather app aims to engage Facebook fans by reminding them winter weather is the perfect occasion to wear -- and photogr...
View articleThe companies provided few details, but said they remain on good terms. Read More...
View articleGroupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants...
View articleIf you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be...
View articleWe need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Read More...
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