Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Read More...
View articleA few of the trends that seem pretty clear about where we're headed in 2013 and beyond. Read More...
View articleThis year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in ...
View articleThe five key things that are going to help marketers achieve greater success. Read More...
View articleThe mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Read More...
View articleSapientNitro director of marketing strategy says big data will be big in India this year. Read More...
View articleThe PC manufacturer's Year of the Do Facebook app enables fans to share their New Year's resolutions. Read More...
View articleKFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Read More...
View articleThe first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary ro...
View articleThe power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever befor...
View articleYou have a year's worth of data at your fingertips, and if you're not putting that to work for you, then you're seriously missing out. Read More...
View articleA privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...
View articleOnline video and multi-screen will be big this year. Read More
View articleMarketers in India are no longer asking why they should advertise on mobile but how to and how much to advertise on the platform. Read More...
View articleMicrosoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...
View articleThe cause marketing platform is marking ten-cent donations -- up to $1,000 -- to registered charities. Read More...
View articleIt's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Read More...
View articleStart with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Read More...
View articleLet's all resolve to do marketing in ways that are better for all parties involved - agencies, clients, and end consumers. Read More...
View articleOvercomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Read M...
View articleConversations with industry folks who work outside of ad exchanges. Read More...
View articleTwo big shifts will impact search marketers in 2013. Read More...
View articleOakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Read M...
View articleThe rover has its own Foursquare badge, among other social offerings. Read More...
View articleAs brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...
View articleHow are you using web data to improve your customer experiences - and increase revenue? Read More...
View articleSometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winne...
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