Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Read More...
View articleThe National Association for Stock Car Auto Racing (NASCAR) has relaunched its website to make it far more fan-friendly and easier for sponsors to eng...
View articleEuclid has launched a new version of its product that requires no sensors, installation, or configuration. Read More...
View articlePepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February. Read More...
View articleSelect a few key areas to either do better in or to start to be active in for your social media marketing program this year. Read More...
View articleAs CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpfu...
View articleIf a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013....
View articleThere are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. R...
View articleA checklist for successful PPC campaigns. Read More
View articleWhat's at the intersection of the future and past of publishing? Content. Read More...
View articleNokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Read More...
View articleHot social website BuzzFeed, which mixes user- and staff-generated links, video, and commentary with sponsored posts from advertisers, has raised $19....
View articleThe Facebook app offers a glimpse into the making of red carpet gowns. Read More...
View articleThe geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with cust...
View articleMarketers need to build on existing media knowledge, to assess what's already been done, and to make it better still. Read More...
View articleQuickly browse the following five tips as you reboot the 2013 version of your marketing measurement efforts. Read More...
View articleThree of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Read More...
View articleBig data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and custom...
View articleThe predictions include touch, transmedia, and ERPs. Read More...
View articleThe first week of 2013, back from the holidays. Ready to get started? Here's a checklist to get you started in the new year. Read More...
View articleAs digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-v...
View articleIn the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Read More...
View articleSenate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...
View articleBrands are becoming the media, attracting their own audiences. Here are the standouts. Read More...
View articleWith close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Read More...
View articleHead of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
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