Greenpeace Seeks a New Home for Santa
Social

Greenpeace Seeks a New Home for Santa

13y Lisa Lacy

Greenpeace Seeks a New Home for Santa

The environmental organization hopes its Santa Relocation Project will spur conversations about global warming. Read More...

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How to Create a Template to Track Key Email Marketing Metrics
Email

How to Create a Template to Track Key Email Marketing Metrics

13y Jeanne Jennings

How to Create a Template to Track Key Email Market...

Don't overwhelm senior executives with too much information in your daily and weekly reports. Read More...

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5 Things to Remember When Going Local
Local

5 Things to Remember When Going Local

13y Jason Burby

5 Things to Remember When Going Local

The top missed opportunities in local strategies. Read More...

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SoLoMo in Asia and 2013 Mobile Predictions [Video]
Asia

SoLoMo in Asia and 2013 Mobile Predictions [Video]

13y Adaline Lau

SoLoMo in Asia and 2013 Mobile Predictions [Video]

Amobee and Gravitas execs talk SoLoMo and how mobile could drive better consumer engagement for retailers in this video. Read More...

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Weibo Marketing and Social Analytics Rule in July
Analytics

Weibo Marketing and Social Analytics Rule in July

13y Adaline Lau

Weibo Marketing and Social Analytics Rule in July

In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...

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Consumers Prefer to Do Business With Social Brands
Audience

Consumers Prefer to Do Business With Social Brands

13y James Dohnert

Consumers Prefer to Do Business With Social Brands

A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...

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Sierra Nevada Relaunches Site With a Story to Tell
Social

Sierra Nevada Relaunches Site With a Story to Tell

13y Lisa Lacy

Sierra Nevada Relaunches Site With a Story to Tell

With increased competition in the microbrew industry, Sierra Nevada has relaunched its website to better tell its brand story. Read More...

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Italian City Exchanges Trips for Tweets
Social

Italian City Exchanges Trips for Tweets

13y Lisa Lacy

Italian City Exchanges Trips for Tweets

The city is offering free trips to active social media users in exchange for content. Read More...

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Starting Anew in 2013: Learning From the Mayans
Analytics

Starting Anew in 2013: Learning From the Mayans

13y Jack Aaronson

Starting Anew in 2013: Learning From the Mayans

Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons t...

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Underneath the Funnel
Data insights

Underneath the Funnel

13y Chris O'Hara

Underneath the Funnel

How social data flips and extends the purchase funnel. Read More

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Collaborate, Teach, Enforce, and Measure
Conference Coverage

Collaborate, Teach, Enforce, and Measure

13y Josh McCoy

Collaborate, Teach, Enforce, and Measure

What you, the SEO, need to do in your website migration. Read More...

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Your Guide to Surviving Life in the 'Appmosphere'
Media

Your Guide to Surviving Life in the 'Appmosphere'

13y Jeanniey Mullen

Your Guide to Surviving Life in the 'Appmosphere'

And a question about the future. Read More

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RTB: Blessing or Curse? [Video]
Asia

RTB: Blessing or Curse? [Video]

13y Adaline Lau

RTB: Blessing or Curse? [Video]

Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Read More...

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5 Reasons SEM Agencies Should Do Social and SEO
Paid Search

5 Reasons SEM Agencies Should Do Social and SEO

13y Kevin Lee

5 Reasons SEM Agencies Should Do Social and SEO

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relev...

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Top Columns in May, June: Mobile Marketing Starts Trending
Asia

Top Columns in May, June: Mobile Marketing Starts Trending

13y Adaline Lau

Top Columns in May, June: Mobile Marketing Starts ...

Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on ClickZ.asia in May and June. Read More...

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Velocity World Media Teams Up With Zoom Media
Media

Velocity World Media Teams Up With Zoom Media

13y Lisa Lacy

Velocity World Media Teams Up With Zoom Media

The partnership will enable the companies to target B2B and B2C audiences. Read More...

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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Ad Industry Metrics

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

13y James Dohnert

63 Percent of Mobile Video Viewing Occurs at Home,...

Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Read More...

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Percolate's James Gross Makes Case for Branded Content at Social Scale
Social

Percolate's James Gross Makes Case for Branded Content at Social Scale

13y Matt Kapko

Percolate's James Gross Makes Case for Branded Con...

Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entire...

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All Wrapped Up! The Hottest Holiday Trends
Ecommerce

All Wrapped Up! The Hottest Holiday Trends

13y Denise Zaraya

All Wrapped Up! The Hottest Holiday Trends

A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday s...

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Marketing the Mayan Apocalypse
Media

Marketing the Mayan Apocalypse

13y Tessa Wegert

Marketing the Mayan Apocalypse

A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event comes you...

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Recharge Your Career (and Yourself) in 2013
Marketing

Recharge Your Career (and Yourself) in 2013

13y Anna Papadopoulos

Recharge Your Career (and Yourself) in 2013

As you plan for the new year, remember that many of the things impacting your career may have very little to do with your actual job. Read More...

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Where's My Freakin' Data You B@stards?
Analytics

Where's My Freakin' Data You B@stards?

13y Jim Sterne

Where's My Freakin' Data You B@stards?

What is the value of my data? Read More

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Social Media on a Small Business Budget
Marketing

Social Media on a Small Business Budget

13y Liana Evans

Social Media on a Small Business Budget

Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist. Re...

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ClickZ Asia Popular Columns for March and April 2012
Asia

ClickZ Asia Popular Columns for March and April 2012

13y Adaline Lau

ClickZ Asia Popular Columns for March and April 20...

As we count down to 2012, a review of the top columns in March and April. Read More...

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Pepperidge Farm Live Streams Puff Pastry Push via Vidicom
Social

Pepperidge Farm Live Streams Puff Pastry Push via Vidicom

13y Lisa Lacy

Pepperidge Farm Live Streams Puff Pastry Push via ...

The live stream, which featured Gail Simmons and Ed Levine, aired on the Pepperidge Farm Puff Pastry Facebook page. Read More...

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SEO and the Future of Search in India [Video]
Asia

SEO and the Future of Search in India [Video]

13y Adaline Lau

SEO and the Future of Search in India [Video]

PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Read More...

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Jell-O Aims to Save World From Dec. 21 Apocalypse
Social

Jell-O Aims to Save World From Dec. 21 Apocalypse

13y Susan Kuchinskas

Jell-O Aims to Save World From Dec. 21 Apocalypse

If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...

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