According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleA new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Rea...
View articleHoliday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Read More...
View articleFive simple measures of success for calculating the ROI on your digital campaign. Read More...
View articleWho will be working in digital ad tech in the future? And who is being hired right now? Read More...
View articleWhy remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Read More...
View articleKnowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Read More...
View articleAOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertis...
View articleCapital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Read More...
View articleU-T San Diego, the digital media publisher formerly known as the San Diego Union-Tribune newspaper, has found revenue growth in a shrinking market, th...
View articlePer the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Read More...
View articleA look at four of the biggest challenges agencies and marketers come across when trying to create high-quality, result-yielding online ads. Read More...
View articleIf your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Read More...
View articleSocial collaboration is the best path for building up your social media skills, so by meeting and connecting with other social media professionals you...
View articleData privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...
View articleA new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleMillennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...
View articleDunkin' has two more digital initiatives on Facebook to wrap up 2012. Read More...
View articleA look at where the future of online media buying is going. Read More...
View articleBrands with large social audiences have quickly learned how to best craft strategies and programs to drive engagement for specific products. Read More...
View articleIf you want your customers' money, you've got to make it easy for them to give it to you. Read More...
View articleBrands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Read More...
View articleThree steps for getting conversions off to an early start. Read More...
View articleDigital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...
View articleIn a video promo for AT&T's Nokia Lumia 920, actor Will Arnett says he is looking for a new personal assistant via workforwill.com. Read More...
View articleTwo news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could ...
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