ClickZ spoke with Anna Bager, IAB's VP and GM, Mobile Marketing Center of Excellence, about the year in mobile and what we can expect for 2013. Read M...
View articleThe three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Read More...
View articlePredictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Read...
View articleSteps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Read More...
View articleWhy publisher direct media buys should still be part of your media mix. Read More...
View articleConsider this approach to planning your digital strategy. Read More...
View articleJonathan Bokor is joining MediaVest as senior vice president and director of advanced media. Read More...
View articleIn its Turning the Town Truvia campaign, the sugar alternative is asking fans where they'd like to see the product. Read More...
View articleBMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Read...
View articleFacebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...
View articleWhile you focus on how to capture the last-minute holiday sale, you should also be thinking about how to create experiences that will encourage season...
View articleThe new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...
View articlePrepare for the holidays now with engagement-based segmentation, reengagement and list cleaning, and a remailing strategy. Read More...
View articlePuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle ga...
View articleUnmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...
View articleA primer for determining if a customer incentive is truly adding value to your business. Read More...
View articleA picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render co...
View articleThe digital content company is asking Twitter users to compose a holiday audiobook with the hashtag #Jinglebook. Read More...
View articleThe airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul A...
View articleThe question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward. Read M...
View articleCreate an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Read More...
View articleEven B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Read More...
View articlePublishers can overcome these three typical challenges. Read More...
View articleConsider these factors when evaluating your Facebook reports. Read More...
View articleVerizon's Direct Line to Santa pushes FiOS services in what a rep calls a "fun, non-salesy way." Read More...
View articleOnce Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...
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