(RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Read More...
View articleGroupon has become the official daily deals site of MLB.com through the 2014 season. Read More...
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View articleIf you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Read More...
View articleNew study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Read More...
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View articleAggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments w...
View articleAs engagement occurs, marketers can start capturing more data and customizing their message. Read More...
View articleBe sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-pl...
View articleDigital is the future, but is that future here yet? Read More...
View articleConsider this approach to measure the impact of Facebook ads on earned media. Read More...
View articleA catchy tune, offbeat humor, and cartoon characters take over the Internet world. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleStella Artois uses Google Street View and Maps technology to send a virtual caroler. Read More...
View articleJam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference. Read More...
View articleThe latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Read More...
View articleTwitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising...
View articleThere might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there sho...
View articleWhile brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Read More...
View articleWith the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating c...
View articleLet's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Read More...
View articleSpeaking with iCrossing's Rob Garner about SES Chicago, activating the social-search dynamic, and where the search and social marketing industries are...
View articleDMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...
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