As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...
View articleThe greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...
View articleIn a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their ow...
View articleMen's clothing brand Van Heusen has partnered with comedy website Funny or Die to attract so-called schlubs with humor and football in the latest iter...
View articleIt takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Read ...
View articleRegardless of the growing usage by consumers and increase in overall share of media spend from brands, there's still a lack of integrated innovation f...
View articleMaking sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Read More...
View articleThe key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to ta...
View articlePuma incorporated QR codes and gamification to attract trendsters in-store. Read More...
View articleHow individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Read More...
View articleCampbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous perso...
View articleThe Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Read More...
View articleBoth chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...
View articleTo boost results, think in terms of service, not just promos. Here's how. Read More...
View articleIt is all about influence. Consider these approaches. Read More...
View articleLifestyle web site company Glam Media said yesterday that it has created a private, invitation-only marketplace for brand advertisers to purchase ad i...
View articleVenture capitalists are hot for advertising technology and digital media startups, but not because they're sexy. It's because they help marketing perf...
View articleHere's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...
View articleAOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising custo...
View articleThe Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...
View articleWhere the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Read More...
View articleMarketers must be able to deliver messages across a wide range of devices and deliver those messages in a targeted way or run the risk of not being ab...
View articleFollow Formula 1's formula for how to set up a social event: put the basics in place and simultaneously ensure customer delight at every touchpoint. R...
View articleNow the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...
View articleBy giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the sca...
View articleAn in-depth analysis on search optimization for Baidu. Read More...
View articleSapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, exec...
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