Television loyalty service Viggle Inc. has acquired social TV application GetGlue for $25 million in cash and 48.3 million shares of stock, but indust...
View articleGroupon Hong Kong's display campaign drove sales using new production tool. Read More...
View articleOnline publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative...
View articleTrends that have retailers seeing green. Part five in a six-part holiday series. Read More...
View articleA look at which email marketing tactics are trending this year and how it compares to the 2011 holiday season. Read More...
View articleThe 2012 election was a wake-up call: this market may not be what you think. Read More...
View articleEight ways you can use your current customers to generate awareness with their friends. Read More...
View articleConsider this step-by-step approach to develop a metric-driven email campaign. Read More...
View articleThere are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promot...
View articleTwitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and show...
View articleWhile Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the hol...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleFive new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Read More...
View articleThe Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Read More...
View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View articleSkype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Re...
View articleSocial marketing platform Compass Labs has launched CLIQ Social Intelligence, a platform it says provides brands guidance on their audience, and earne...
View articleAt an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to...
View articleHow to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...
View articleHow are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a hum...
View articleA Community Influence Pyramid that will help you select the tool that's best for your particular situation. Read More...
View articleI-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Read More...
View articleMarketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a ne...
View articleNew study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...
View articleThe contentious debate between whether mobile applications or optimized sites are the better choice for marketers led the conversation at SES Chicago....
View articleAdobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and devi...
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