According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...
View articleRichard Lent, founder and CEO of AgencyNet, and Ari Merkin, former Crispin Porter + Bogusky (CB+B) executive creative director, announced the formatio...
View articleIn the new promotion, the Canadian Club Chairman appeals to men with whisky-related advice. Read More...
View articleThe Interactive Advertising Bureau (IAB) has released its "Site Tagging Best Practices" report for public comment. Read More...
View articleThe banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allo...
View articleDon't do predictive; use predictive to solve particular problems. Read More...
View articleBranded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...
View articleAs marketers, we all hold the same needs and wants to be able to communicate with consumers. Read More...
View articleGet this right to see the best results from your SEO while keeping your content readable for humans. Read More...
View articleClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
View articleWith its first birthday approaching in December, product discovery service Cravebox is building connections with brands to provide themed product boxe...
View articleOnline shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...
View articleBriabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millenni...
View articleAdvocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for an...
View articleHarnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...
View articleMarketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Read More...
View articleA look back at the past year's email scene and what the implications will be for your email program next year. Read More...
View articleDon't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...
View articleFacebook and Twitter are not the sum total of the social media universe, particularly if brands are looking to engage effectively with the digital aud...
View articleThe new movement positions itself as a charitable day after Cyber Monday. Read More...
View articleDirect response marketers spend a lot of time trying to analyze whether their online ad campaigns are getting people to click and buy. But linking the...
View articleWho needs LeBron James? The NBA's Cleveland Cavaliers have teamed up with social calendar platform UpTo to give fans a new way to access information a...
View articleAnd the social networks are clearly in the game. Read More
View articleIncreased analytic performance in advertising yield optimization enhances marketing campaign results. Read More...
View articleIf you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Read More...
View articleThe holiday shopping surge continues right up until the holiday and beyond, so keep working to make sure you're offering the right promotions to consu...
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