Taking a Bite Out of Big Data
Acquisition

Taking a Bite Out of Big Data

13y Nathan Richter

Taking a Bite Out of Big Data

Three opportunities you can capitalize on today. Read More

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Don't Forget About Korea!
Asia

Don't Forget About Korea!

13y Andy Radovic

Don't Forget About Korea!

From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Read More...

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Google Launches Zavers Digital Coupon Service
Social

Google Launches Zavers Digital Coupon Service

13y Jonathan Allen

Google Launches Zavers Digital Coupon Service

Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to t...

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Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere
Media

Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere

13y Mary Lisbeth D'Amico

Cinemax Uses GIFs for Digital Tie-In to Banshee Pr...

Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball...

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Google's Field Trip App Adds Deals From Scoutmob
Media

Google's Field Trip App Adds Deals From Scoutmob

13y Susan Kuchinskas

Google's Field Trip App Adds Deals From Scoutmob

Scoutmob has partnered with Google's Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discount...

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Why CMOs Need to Own Product Development
Ecommerce

Why CMOs Need to Own Product Development

13y Jim Taschetta

Why CMOs Need to Own Product Development

The marketer is no longer the primary shaper of the brand. Consumers are now in control. Read More...

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Janrain Raises $33M Series C Round
Marketing

Janrain Raises $33M Series C Round

13y Lisa Lacy

Janrain Raises $33M Series C Round

New investor Millennium Technology Value Partners led the round. Read More...

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Becoming Responsive in 2013: Adapting to Change
Email

Becoming Responsive in 2013: Adapting to Change

13y David Daniels

Becoming Responsive in 2013: Adapting to Change

How devices are becoming the new portals and how changing interfaces will affect marketers. Read More...

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New Year, New Thinking
Display Advertising

New Year, New Thinking

13y Larry Allen

New Year, New Thinking

Five hot topics that marketers must keep in mind as they execute throughout the year. Read More...

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ComScore on Analytics Trends in 2013 [Video]
Analytics

ComScore on Analytics Trends in 2013 [Video]

13y Adaline Lau

ComScore on Analytics Trends in 2013 [Video]

India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Read More...

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Snapdeal on Analytics Trends in 2013 [Video]
Analytics

Snapdeal on Analytics Trends in 2013 [Video]

13y Adaline Lau

Snapdeal on Analytics Trends in 2013 [Video]

Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Read More...

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Aflac Duck Injury Spurs Online Card Generator
Social

Aflac Duck Injury Spurs Online Card Generator

13y Lisa Lacy

Aflac Duck Injury Spurs Online Card Generator

After debuting a commercial about an injury to its spokesduck during the BCS National Championship game, Aflac has rolled out a virtual card generator...

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LinkedIn Now Has More Than 200 Million Members
Social

LinkedIn Now Has More Than 200 Million Members

13y Danny Goodwin

LinkedIn Now Has More Than 200 Million Members

Professional social networking site LinkedIn has announced a new milestone: more than 200 million members. By far, the United States boasts the most L...

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Facebook Promo Puts Classic Monopoly Tokens in Jeopardy
Social

Facebook Promo Puts Classic Monopoly Tokens in Jeopardy

13y Lisa Lacy

Facebook Promo Puts Classic Monopoly Tokens in Jeo...

In its Save Your Token campaign, Monopoly is asking fans to vote for the game token they can't bear to see retired in 2013. Read More...

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Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years
Ad Industry Metrics

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

13y James Dohnert

Over 1 Billion Mobile Subscribers Will Use Mobile ...

By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Read More...

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ClickZ and SEMPO Launch Search Marketer Salary Survey
Search

ClickZ and SEMPO Launch Search Marketer Salary Survey

13y Melanie White

ClickZ and SEMPO Launch Search Marketer Salary Sur...

ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in rel...

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Fanning the Flames of Big Data
Analytics

Fanning the Flames of Big Data

13y Bryan Eisenberg

Fanning the Flames of Big Data

'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we woul...

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The Big Mess: Advertising and Editorial
Marketing

The Big Mess: Advertising and Editorial

13y Gary Stein

The Big Mess: Advertising and Editorial

How the Twitter/AP mashup will further blur the lines of advertising and editorial. Read More...

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Project Management: The Power of One
Media

Project Management: The Power of One

13y Manuel Donayre

Project Management: The Power of One

The time when it was acceptable for uniquely divergent entities to produce content without dynamic integration and integral access to the actual produ...

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Building the Anti-Fragile PPC Campaign
Paid Search

Building the Anti-Fragile PPC Campaign

13y Andrew Goodman

Building the Anti-Fragile PPC Campaign

Learning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...

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What's Hot, What's Not: Mobile Advertising Trends in 2013
Asia

What's Hot, What's Not: Mobile Advertising Trends in 2013

13y Vikas Gulati

What's Hot, What's Not: Mobile Advertising Trends ...

Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...

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2013 Search Trends: Video Optimization, Mobile, and Content [Video]
Asia

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

13y Guest

2013 Search Trends: Video Optimization, Mobile, an...

ClickZ.asia columnists predict the search trends that will be big in 2013. Read More...

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Sapient Buys Analytics Firm (m)phasize
Marketing

Sapient Buys Analytics Firm (m)phasize

13y Mary Lisbeth D'Amico

Sapient Buys Analytics Firm (m)phasize

Business consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. R...

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Marketers Search for Mobile Clarity at CES
Media

Marketers Search for Mobile Clarity at CES

13y Matt Kapko

Marketers Search for Mobile Clarity at CES

To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Read Mo...

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Hari Krishnan Promoted to LinkedIn APAC and Japan MD
Asia

Hari Krishnan Promoted to LinkedIn APAC and Japan MD

13y Adaline Lau

Hari Krishnan Promoted to LinkedIn APAC and Japan ...

LinkedIn has promoted its employee number one in Asia to MD in APAC and Japan. Read More...

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Army's Officership Campaign Focuses on Opportunities
Social

Army's Officership Campaign Focuses on Opportunities

13y Lisa Lacy

Army's Officership Campaign Focuses on Opportuniti...

The U.S. Army has extended its Army Strong campaign to include elements that highlight the incentives of pursuing a career as an officer. Read More...

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LivingSocial Appoints Barry Judge as CMO
Social

LivingSocial Appoints Barry Judge as CMO

13y Melanie White

LivingSocial Appoints Barry Judge as CMO

Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of...

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