Target's Tweet-to-Runway Show will feature products tied to everyday tweets. Read More...
View articleCorporate awareness of mobile advertising is growing in the new year, according to a group of executives speaking at the Mobile Media Summit 2013. Rea...
View articleGiven that you are likely to change jobs in the next two to three years, how do you take charge of your career now? Read More...
View articleWhat do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part se...
View articleThis year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Read More...
View articleUsing business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. R...
View articleThe real value of native advertising is in its ability to establish a link between two brands: the publisher's and the marketer's. Read More...
View articleKeywords themselves won't bring the conversions, the content will. Here's how. Read More...
View articleConsider these three challenges when measuring performance of an integrated marketing campaign. Read More...
View articleWhen you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...
View articleOnline search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increa...
View articleHubSpot has integrated video marketing platform Vidyard into its offerings, enabling subscribers who use video as part of their marketing campaigns to...
View articleEvery investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with t...
View articlePut mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Read More...
View articleIn the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level? Read More...
View articleAs the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...
View articleAs you build your social media program, consider that your strategy needs to be bigger than marketing, you need to build a team that spans your organi...
View articleTo start 2013 on the right foot, here are three things I recommend you do today. Read More...
View articleA new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...
View articleIn a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...
View articleESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...
View articleMarketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality expe...
View articleIf we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performin...
View articleHere are 5 opportunities that graph search could bring to brands. Read More...
View articleConsumers are increasingly fatigued on email clutter. But there may be a solution to it. Read More...
View articleLet me share with you some of the essential goals to set aside this year, from a search engine optimization lens. Read More...
View articleThinking of marketing to a third-party list? Here are a few tips you may want to check out first. Read More...
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