One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
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View articleEmail trends marketers should embrace for the year. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleMachinima, the video entertainment network for young males, and ULTRA Music have established a partnership aimed at boosting engagement for both brand...
View articleThe final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challen...
View articleUrban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Associati...
View articleHeading off critics who have said that Facebook is not a mobile-first company, the social media behemoth yesterday reported that mobile advertising re...
View articleGoogle executives highlighted the multi-device capabilities of Universal Analytics at this year's Mobile Marketing Association (MMA) Forum. Read More...
View articleThe concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually us...
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View articleIf you haven't considered taking a series approach to advertising, you could be missing out on a lot of fun and the chance to create a memorable serie...
View articleHow the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...
View articleWith so much to take in and learn, let me hash down all the hoopla to what you really must know. Read More...
View articleGlobal Internet and technology giants will look at India with a special interest in 2013. Read More...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleMondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobil...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleWill the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Read More...
View articleBrands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market adv...
View articleThere are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...
View articleLet's look at some advantages of using responsive web design for your business. Read More...
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