AeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to se...
View articleNASA solicited questions via YouTube for the event. Interested participants can also use Google+, YouTube, Twitter and Facebook to pose questions duri...
View articleWhy you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Read More...
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View articleGoogle's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels ...
View articleGoogle reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...
View articleSocial media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality...
View articleFor brand marketers, holidays are about utilizing digital media's most desirable technologies to boost interest in their products. Here are a few bran...
View articleConsumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...
View articleLeveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are cons...
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View articleGinzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Read More...
View articleFacebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...
View articleIn the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Read More...
View articleTwitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...
View articleAs people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuab...
View articleWhen customers help innovate, the "ownership" factor they feel goes way up, and loyalty climbs right along with it. Read More...
View articleMedia companies and advertisers are increasingly thinking holistically about advertising: campaigns should extend and resonate across screens, rather ...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articleTargeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouT...
View articleHonda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Read More...
View articleImages are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. R...
View articleHow are marketers preparing for this multi-device consumer? Read More...
View articleWhat impulse makes marketers think that somehow our brands can become our consumers' whole world? Read More...
View articleUnderstand the integrity of your data, create a data warehouse, and uncover your customer profile to sail the seas of data successfully. Read More...
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